Wallet messaging is transforming Web3 engagement by letting you connect directly with users through their wallet identity. By combining wallet intelligence with multi-channel delivery—including in-app notifications, XMTP, and web3 social apps such as Farcaster—you can send personalized, targeted messages that drive real impact on growth.
Whether you’re reactivating dormant wallets, onboarding new users, or rewarding loyal community members, wallet messaging ensures you meet your audience where they already are—onchain.
Key Takeaways
Direct Onchain Engagement – Communicate with Web3 users via their wallet identity, bypassing email and phone numbers.
Multi-Channel Delivery – Reach users through in-app notifications, XMTP, and Farcaster.
Wallet Intelligence & Segmentation – Identify dormant, high-value, or high-intent wallets with precision targeting.
Secure & Private Messaging – Enjoy instant chat, end-to-end encryption, spam blocking, and multichain support.
Proven Growth Use Cases – Reactivate dormant wallets, onboard new users, drive campaign activation, reward loyalty, and collect feedback.
What Is Wallet Messaging?
Wallet messaging is a Web3-native way to communicate with users directly through their wallet addresses, based on their onchain activity and behavior. Unlike Web2 communication methods that rely on emails or phone numbers, wallet messaging leverages blockchain data and decentralized channels to deliver messages in a privacy-friendly, targeted way.
With Formo, you can send wallet messages across multiple channels, ensuring your message lands where your users are most active:
In-App Notifications via Web SDK
XMTP Messages (wallet-native inbox)
Farcaster Direct Casts (community-native messaging)
This multi-channel approach is perfect for new feature announcements, time-sensitive campaigns, and personalized prompts that drive user action.
Why Wallet Messaging Matters
Most Web3 apps have thousands of dormant wallets or high-intent users who never complete onboarding. Traditional push notifications and email campaigns don’t work here—wallets are often anonymous, cross-platform, and free from Web2 identifiers.
Wallet messaging solves this by enabling you to:
Activate Dormant Users – Send personalized prompts based on wallet inactivity or drop-off points.
Drive Key Actions – Encourage staking, minting, claiming rewards, or completing sign-ups.
Increase Retention – Send contextual reminders that reinforce value at the right time.
Segment with Precision – Target users based on wallet profiles, token holdings, and behavioral data.
From reactivating inactive wallets to keeping power users engaged, wallet messaging is a cornerstone for sustainable Web3 growth and retention.
Core Wallet Messaging Features
Formo’s wallet messaging experience combines security, speed, and convenience to make onchain conversations effortless.
1. Instant Chat
Communicate directly from wallet to wallet without delays. Messages are delivered almost instantly, making it feel like a traditional chat app but entirely onchain. Whether you’re closing a deal, catching up with a DAO member, or confirming a transaction, conversations happen in real time so you can act fast.
2. End-to-End Encryption
Your privacy is non-negotiable. Every message between signed-in wallet addresses is fully encrypted by default, meaning no third party — not even Formo — can read your conversations. This ensures your sensitive discussions, from NFT negotiations to DeFi coordination, remain private and secure.
3. Multi-Device Login
Switch seamlessly between devices without losing your place. Access your entire chat history whether you’re on desktop at work, mobile on the go, or a tablet at home. Your messages stay synced and secure across all devices so you can continue any conversation, anywhere.
4. Block Addresses
Take control of your inbox. If you receive spam, phishing attempts, or unwanted messages from any wallet address, you can block them instantly. Once blocked, that wallet will no longer be able to contact you, keeping your messaging environment clean and safe.
5. Notifications
Stay in the loop even when you’re off the app. Get notified onchain — for example, via a block explorer — when your wallet receives a new message. This ensures you never miss an important offer, announcement, or reply, especially for time-sensitive deals.
6. Multichain Conversation
Break down blockchain silos by chatting with any wallet on EVM or SVM networks. Whether your contact is on Ethereum, Polygon, Arbitrum, or Solana, you can start and maintain a conversation without worrying about network compatibility.
How It Works in Formo
Wallet messaging in Formo is tightly integrated with wallet analytics and profiles. You can define segments using Formo’s no-code segmentation—such as:
Wallets that received airdrops but never claimed
Users who transacted in the past 30 days but haven’t visited your app since
Top 10% of wallets by TVL, holding your native token
Then, trigger personalized messages across the supported channels with just a few clicks.
With Formo, you can set up wallet messaging in three simple steps:
1. Segment high-value wallets
Use filters like:
Onchain activity (e.g. staked, swapped, claimed)
Web3 CRM tags
App interactions (clicked, converted, completed form)
Wallet profile traits (degen, builder, whale, etc.)
This helps you target the right users based on what matters—whether that’s reactivating dormant whales or welcoming new contributors.
2. Write and personalize your message
Craft a message that matches the moment. Use wallet traits or tags to personalize your content. For example:
“Hey, anon 👋 Looks like you haven’t claimed your XP yet—your wallet’s ranked in the top 5%! Here’s a link to finish up.”
You can send messages via:
In-app banners
Farcaster frames or DMs
XMTP inbox (e.g. in apps like Coinbase Wallet or Lens)
3. Measure results and iterate
Track wallet open rates, conversion events, and behavior changes over time. Use these insights to improve your messaging strategy and test different copy or channels.
Available Channels
Here’s how wallet messaging works across each supported channel:
1. In-App Notifications (Web SDK)
Use Formo’s Web SDK to send contextual messages within your dApp. Perfect for onboarding flows, feature nudges, and personalized call-to-actions. Real-time delivery. No wallet signature required.
2. XMTP Messages
Reach users in their wallet-native inbox via XMTP. Great for important announcements, reminders, and high-intent prompts. XMTP ensures message persistence and privacy.
3. Farcaster Direct Casts
Message your users directly on Farcaster through Direct Casts. A natural fit for community-native apps, creator tools, and social dApps. This channel is currently in development—reach out for early access.
Wallet Messaging Use Cases
Here are a few powerful ways teams are using wallet-to-wallet messaging to drive growth, retention, and community engagement:
1. Re-engage Dormant Wallets
Identify wallets that were once active but have gone quiet. Send a personalized win-back message—maybe with a highlight of new features, fresh rewards, or time-limited offers—to give them a reason to return.
Example: “Hey, your NFT vault has new perks waiting! Claim before Sunday.”
2. Onboard New Users
After someone completes an initial action (e.g., joins an allowlist, mints their first NFT, stakes tokens), guide them through the next key step. This reduces drop-off and keeps momentum high.
Example: “You’re in! Now set your profile to unlock early beta access.”
3. Drive Campaign Activation
Segment wallets that showed interest—clicked, interacted, or attended an event—but didn’t complete the conversion. Send contextual nudges or extra incentives to push them over the line.
Example: “Your presale spot is still open. Secure your NFT now before the mint closes.”
4. Reward Your Most Loyal Users
Spot your top wallets (by activity, spend, or engagement) and make them feel valued. Send thank-you notes, VIP invites, or exclusive drop links to deepen loyalty.
Example: “Thanks for being in our top 1%—enjoy a free airdrop on us!”
5. Collect Feedback
Run short, targeted surveys directly in their wallet chat to gather insights from Web3-native users. Responses are more authentic and higher quality since they come from verified onchain addresses.
Example: “Quick poll: Which feature should we ship next? 1️⃣ DAO voting 2️⃣ Mobile app.”
Why Use Formo for Wallet Messaging?
Formo brings wallet intelligence, segmentation, and messaging into one seamless platform. No more fragmented data or limited channels. Just targeting at scale, with real wallet-level personalization. If you're building a growth engine for your Web3 app, wallet messaging is your ideal solution.
Reach the Right Wallets, at the Right Time, in the Right Channel
Wallet messaging brings modern lifecycle marketing into Web3—without sacrificing privacy or relying on Web2 IDs. Formo makes it easy to:
Segment users based on rich wallet intelligence
Deliver messages across multiple channels
Measure results in one unified dashboard
Whether you’re launching a campaign, boosting retention, or growing your community, wallet messaging is a high-impact lever to drive measurable growth.
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Additional FAQs
1. What is wallet messaging in Web3?
Wallet messaging is a way to communicate directly with Web3 users through their wallet addresses, based on onchain activity and behavior. Unlike Web2 email or push notifications, it leverages decentralized channels like XMTP, in-app messages, and Farcaster to reach users natively.
2. How does wallet messaging help activate dormant users?
By analyzing wallet activity, Formo identifies users who were once active but have dropped off. You can send personalized win-back messages—like feature updates, reward reminders, or limited-time offers—that give them a reason to re-engage.
3. What channels does Formo support for wallet messaging?
Formo supports:
In-app notifications via Web SDK
XMTP messages (wallet-native inbox)
Farcaster Direct Casts (community-native messaging)
This multi-channel approach ensures your message reaches the user regardless of their preferred platform.
4. How secure is wallet-to-wallet messaging?
All Formo wallet messages are end-to-end encrypted, meaning no third party—even Formo—can read them. Users can also block spammy or unwanted addresses instantly, keeping their inbox safe and private.
5. Can I segment users before sending messages?
Yes. Formo’s no-code segmentation lets you filter wallets by onchain activity, token holdings, transaction history, CRM tags, or engagement levels. This ensures you target the right users—whether they’re top spenders, builders, or inactive whales.
