gm, builders! 👋

Here’s your roundup of this week's onchain news and growth insights.

Highlights:

• Updates: First Touch UTM & Referral Attribution

• MAU vs. WAU vs. DAU: Why Active Users Matter in Web3

• How To Acquire Active Users (DAU, WAU, MAU) in Web3

• Web3 Weekly Recap

First-Touch Attribution
See UTM parameters and referrers on each wallet profile to track acquisition channels and campaign ROI.

Top Chains by Users
View the most connected chains on your overview page to understand where your users are coming from.

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In Web3, active users are those who meaningfully engage with your dApp — not just visitors.

Why MAU Matters in Web3 Retention

• Retention: Measure wallet churn after airdrops or events.

• Stickiness: Detect drop-offs, re-engage.

• Monetization: Align pricing/tokenomics with user behavior.

• Forecasting: MAU growth shows demand, and retention turns it into long-term value.

Learn more

Metrics like DAU, WAU, and MAU track user engagement and reveal how much value your dApp delivers over time.

8 Tactics to Boost Web3 Active Users

• Encourage Social Sharing

• Scale Web3 Content Marketing

• Improve Web3 UX Design

• Personalize Onchain Experiences

• Use Data-Driven Decisions

• Build a Web3 Community

• Automate Web3 Retention Strategies

• Implement Web3 Gamification

Learn more

Web3 Weekly Recap

• Ethereum's activity growth comes almost entirely from Layer 2s (Link)

• Abstract Chain hits 29M txs & $30M volume using Account Abstraction (Link)

• Real World Asset Growth on Arbitrum Soars with Teams Like Franklin Templeton, BlackRock, and Ostium Leading the Charge (Link)

• Quest Love: A First Look at Blockchain Loyalty Programs (Link)

• Stablecoins: Payments without intermediaries (Link)

• Tokenized Real-World Assets Cross $20 Billion in Onchain Value (Link)