gm, builders! 👋
Here’s your roundup of this week's onchain news and growth insights.
Highlights:
Updates: Data Quality Improvements
New Feature: Custom Event Tracking
Updates: Wallet Detection and Identification Updates
The Benefits of Onchain Attribution in Web3 Marketing
Revenue Per Wallet (RPW): The Metric for Web3 Monetization
Web3 Weekly Recap
Data Quality Improvements
Infrastructure & Pipelines
SDK enhancements
Dashboard improvements
Forms upgrades
Web3 Customer Data Platform (CDP) integrates both onchain and offchain data into unified user New Feature: Custom Event Tracking
You can now use the Formo SDK to track custom events in your dApp, beyond auto-captured events such as page views and wallet actions. Plus, track revenue and points per event!
Wallet identification now requires explicit consent to enhance user privacy, calls from builders using:
Browser: window.formo.identify()
React/NextJS: formo.identify()
Automatic identification without consent is no longer supported.
Onchain Attribution connects onchain wallet activity to your marketing channels and campaigns, without compromising privacy.
Key Benefits:
Accurate user acquisition and ROI tracking
Identify your top channels and referrers
Know your users with rich wallet 360 insights
Gain clarity on your growth loop
Revenue Per Wallet = Total Revenue / Number of Unique Wallets
RPW tells you how effectively your protocol turns wallets into revenue. It’s the Web3 version of ARPU but more actionable.
Why does RPW matter?
Boost monetization
Measure ROI per wallet
Identify high-value wallets
Improve campaign targeting
Benchmark sustainable growth
