gm, builders! 👋

Here’s your roundup of this week's onchain news and growth insights.

Highlights:

• New Feature: Zapier Integration

• Best Google Analytics Alternatives for Web3 Projects

• Web3 User Lifecycle: A Complete Guide

We’re thrilled to introduce a new feature: Zapier integration, designed to automate and streamline your Web3 workflows. You can seamlessly connect Formo with 7000+ of your favorite tools and platforms such as Gmail, Google Sheets, Airtable, Slack, and more.

Get Started in 3 Steps

1. Enable Zapier on Formo and get your API key.

2. Create Zaps to automate workflows.

3. Test and launch!

Learn more

NFT rewards transform traditional surveys by boosting participation and engagement through unique, digital collectibles.

Top NFT Creation Tools:

1. Zora: Mint and sell NFTs with ease.

2. POAP: Create digital badges for event participation.

3. Thirdweb: Build and manage NFT projects with developer tools.

4. Highlight: Mint and showcase curated digital art collections.

Learn more

Web3 user lifecycle outlines the journey users experience while interacting with decentralized applications (dApps). Understanding and managing this lifecycle enables Web3 projects to drive engagement, retention, and product-market fit.

The lifecycle includes five key stages:

1. Advocacy

2. Retention

3. Engagement

4. Onboarding

5. Discovery

Focusing only on acquiring new users is not enough. Understand your entire user journey to boost retention and customer lifetime value (LTV).

Learn more

Web3 User Profiles, represent a web3 user's identity and preferences, derived from onchain activity such as token holdings, dapp usage, transaction frequency, and social media.

Key Data in Web3 Profiles:

1. Demographic Info

2. Product Usage

3. Community Sentiment

4. Web3 Product Preferences

5. Onchain Activity

Personalize onboarding, optimize your product experience and predict user intent with data.

Learn more