gm, builders! 👋

Here’s your roundup of this week's onchain news and growth insights.

Highlights:

• Introducing Connect Wallet (Solana) on Formo Web3 Forms

• UTM Tag Analytics: Measure Web3 Marketing Performance

• What is UTM? How UTM Helps Your Web3 Attribution

• Optimize your User Journey with Web3 Funnel Analytics

Formo Forms now supports Connect Wallet (Solana), enabling users to verify users Solana wallets in their forms.

• Gate content based on verified Solana addresses with no code needed.

• Restrict access based on ownership of Solana NFTs and tokens.

• Growth & Retention Metrics

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UTM Tag Analytics helps you accurately track, measure, and optimize campaign performance. Bridge offchain marketing efforts with onchain user behaviour to get end-to-end attribution.

Key Features

• Track incoming Traffic Sources

• Measure Campaign Performance and ROI

• Optimize Marketing Spend

• Full-Funnel Attribution

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Explore how UTM data can boost your marketing effectiveness by:

• Identifying high-performance acquisition channels

• Improving customer journey mapping

• Optimizing user targeting and ROI

• Enhancing retargeting efforts.

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Web3 funnel analytics tracks user interactions across decentralized apps (dApps), including wallet connections, user actions, and onchain activity. A structured Web3 funnel helps to:

• Improve Conversions

• Identify friction areas

• Grow revenues.

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