We’re thrilled to introduce UTM Tag Analytics, a powerful feature designed to help Web3 marketers track, measure, and optimize campaign performance with precision. Analyze traffic sources, measure ROI, and enhance your marketing strategy to maximize conversions and engagement. Get end-to-end marketing attribution from offchain to onchain with UTM analytics.
What is UTM?
UTM (Urchin Tracking Module) parameters are short tags added to the end of a URL to help track campaign performance in analytics tools such as Formo Analytics. They provide insights into where website traffic is coming from, which marketing efforts are working best, and how users interact with your content.
Types of UTM Parameters & Their Uses
utm_source helps identify where your traffic is coming from. This could be platforms such as Google, Twitter, Facebook, or a specific newsletter. You use this tag to track which sources drive the most visitors to your website.
utm_medium defines the marketing channel through which users reach your content. Examples include social media, email, CPC (cost-per-click ads), or referrals. This helps you understand the effectiveness of different mediums in your marketing strategy.
utm_campaign is used to track specific marketing campaigns. Whether you're running a promotion, a product launch, or a seasonal sale, this tag allows you to measure the performance of individual campaigns.
utm_term is mainly used for tracking keywords in paid search ads. It helps marketers analyze which keywords drive the most traffic and conversions. While not always necessary, this tag is valuable for PPC campaigns.
utm_content differentiates multiple links within the same campaign. For example, if you have two call-to-action buttons on the same page or different versions of an ad, this tag can help you determine which variation performs better.
Example of a UTM-Tracked Link
https://yourdapp.com/?utm_source=twitter&utm_medium=social&utm_campaign=nftdrop
This URL helps Web3 marketers analyze how Twitter contributes to an NFT campaign.
Why UTM Tag Analytics?
UTM Tag Analytics empowers Web3 teams to track campaign performance across multiple channels using UTM parameters. Know exactly which traffic sources drive the most conversions—whether it’s Twitter, influencer marketing, or community outreach. Formo connects offchain marketing efforts with onchain behaviors, giving you a full-funnel view of user journeys and real onchain engagement.
What can I do with UTM Tag Analytics?
Analyze referral traffic and identify top-performing sources.
Track campaign performance across Twitter, Discord, and influencers.
Optimize ad spend and maximize ROI for Web3 marketing.
How It Works:
Generate UTM links for your marketing campaigns
Share these links on Twitter, Discord, Telegram, and newsletters.
Track and analyze traffic sources on the “Overview” page on Formo Analytics.
Get Started with Formo
Supercharge your Web3 marketing with data-driven marketing attribution — optimize spending, identify high-performing campaigns, and drive sustainable growth. Get started with Formo and track your web3 marketing campaigns with UTM Tag Analytics.
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