Build winning apps that drive growth onchain

Empower product and marketing teams with real-time, crypto-native insights - without writing a single line of code. Enhance user experience and improve conversion with actionable insights for consumer app teams.

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Drive product adoption
with sound product metrics.

Take a critical look at your dashboards and ask: "Are we tracking what's easy or what matters?" Adopt metrics that better indicate product and ecosystem health, even if they're harder to measure.

Know your users

Get a full view of customer behavior to boost product sign-ups, adoption, and engagement.

Get notified about high-value users and conversions.

Attribute each step of the user journey from page visits to onchain transactions by campaign and referrer.

Ship what matters

Measure the impact of feature releases and uncover feature bugs or early behaviors that lead to churn.

Identify and resolve friction that prevents users from activating.

Tap into product-led growth to drive personalized marketing and product campaigns with wallet profiles.

Transform first-time visitors into repeat customers

Avoid wasted resources and missed opportunities. Compare engagement across wallet segments to see how campaigns, channels, and feature adoption impact onchain behavior and retention.

Identify addresses that consistently remain active and understand how their behaviour differs from users who quickly churn.

Get immediate insights into performance with self-serve analytics. No SQL or data team required.

Save time and money from having to manage your own data infrastructure, building standardized metrics

Learn more solutions for:

Consumer Apps

Defi Apps

Onchain Games

Use cohort and funnel analytics to map user journeys and refine retention tactics
Access real-time insights help you make smarter decisions faster.
See where users drop off and why—so you can act fast to convert more visitors into customers
Run targeted growth campaigns that maximize user value and retention

Next-gen analytics
for consumer crypto teams

Find answers to frequently asked questions brlow.

What is Formo?

Formo helps you understand your users and how they engage with your app so you can build a better product. Our data platform sifts through fragmented web2 and web3 data to present a unified view of your users and product. You can monitor and analyze your users' journeys, from engagement on offchain channels to the final conversion onchain. Get the data you need to build products people want. Spend less time building analytics, and more time building products.

Who should use Formo?

How does product analytics help me?