Changelog

Improved Attribution Accuracy

We've made significant improvements to attribution accuracy.

Measure onchain attribution with the greatest accuracy and data quality from Formo. Attribution works with first-touch and last-touch attribution out of the box.

More complex attribution models such as multi-touch attribution is supported through open access to your data, which you can freely slice and dice to support your use case.

Breakdown by Referrers

You can now see a breakdown of your metrics by referrers. Easily understand where your onchain users come from and how they find you.

Conversion Windows for Funnels

You can now specify a conversion window for your funnels.

The conversion window is the time period during which the funnel steps must be completed. The default value is 1 week, this means all steps must be completed within a week. Longer windows will include more events.

The conversion window type setting allows you to choose the type of the conversion window:

• Entire funnel - all the steps must be completed within the conversion window.

• Between each step - the maximum amount of time that can pass between each step must be within the conversion window.

Update Billing Details

You can now update your billing address and company information. Once set, your organization address, name, and tax information will be used for all future invoices.

Visit to your billing page to get started.

Improvements and Fixes

• Improved dashboard loading performance by optimizing API calls

• Improved wallet profile properties visuals and ordering for clarity

• Filtering with 'OR' clauses are now supported on the users page, for referrers, referrals, and UTM parameters.

• Fixed missing origin on revenue / volume breakdown on overview page

• Fixed an edge case with first / last onchain profiling

• Refactored retention endpoints

• Minor design and usablity improvements