Web3 form conversion is about turning page views into form submissions — critical to building connections and capturing valuable data. Our guide explains how to improve your form conversion rates with tips, best practices, and real examples. Let’s dive in to see how refining your form design and optimize your conversions.

What are Web3 Form Conversions?

Form conversion measures the conversion rate, indicating the percentage of visitors who completed the form, which happens when a visitor submits a form on a website. Web3 form conversion is about leveraging Web3 forms to improve user engagement, data collection, and conversions, which is especially beneficial for marketing and community management in Web3.

Why is form conversion important?

Creating easy-to-complete forms is essential to a successful conversion rate optimization (CRO) strategy. A well-designed form isn’t always as eye-catching as striking visuals or persuasive copy, but it’s just as critical for user experience and trust. When a visitor begins filling out a form, they’re already interested in converting. Making the process straightforward can help them follow through, while complex forms might discourage them.

10 Tips to Optimize Web3 Form Conversion

Here are 10 actionable tips to help you boost your Web3 form conversions:

1. Make the first step easy

According to the Zeigarnik effect, people feel a need to finish what they start. Start with a simple question (such as name and email) to lower the barrier to entry and encourage users to complete the form. Limit PII questions to avoid making people feel uncomfortable or insecure. Also, use validation fields to ensure the accuracy of their information.

2. Use verification fields

Validation fields such as wallet verification, social media verification, and email confirmation,... help ensure data accuracy. Real-time validation is ideal for a smooth, frustration-free experience. This enables you to understand your users and build trust within your community.

3. Use the right number of fields

Strike the right balance with the number of form fields. Too many fields may discourage users, while too few can lead to low-quality leads. Tailor form length to your offer's value — keep it short for simple freebies, and add fields for substantial resources to better qualify leads.

4. Use microcopy for clarity

The counterpart to error messages, microcopy is best used to bring clarity to the user on why you need this information and why they should provide it. Done well, it is unobtrusive and can increase your conversion rate with the minimum of effort. Common uses for microscopy are:

• Giving the user a heads up:  Let them know what they need to do before starting the form so they don’t waste their time (e.g. have your portfolio)

• Precise field names: A common issue in forms is field ambiguity. Think of the confusion between “Current Address”, “Home Address” and “Delivery Address”. Microcopy can make it crystal clear which information is needed and why.

• Data entry instructions: If you have fields that have strict stipulations on how to enter data (although you really shouldn’t - see point 8), you’re best to use microcopy to make that clear to the user (e.g. “Enter all 13 digits on your card with no spaces”)

• Sensitive data: If you are asking for personal information you need to make it clear why you want it and what you will do with it. See below for a good example of how to do this.

5. Highlight the required field 

Mark necessary fields with an asterisk (*) to clarify which information is essential, reducing abandonment rates. Besides the regular form fields, you should have the required fields for job title, company fleet size, and primary vehicle type. This compulsory information leads to fewer, but better, leads. 

6. Consider multi-page forms

Breaking a long form into multiple steps can prevent user overwhelm. Each page can gather different information, starting with basic details and moving to more specific questions. This approach helps users feel less burdened and more likely to complete the form.

The first page asks simply for the person’s contact information, while the second page gathers the main information. Creating multiple, easy steps prevents the visitor from feeling overwhelmed by the amount of information they need to share.

7.  Avoid Lengthy Dropdowns

Long dropdowns can frustrate users, especially on mobile. Use concise options or alternatives such as radio buttons to make selection easier. Long dropdowns, such as selecting skills in an application, can lead to higher abandonment rates.

8. Assure Users of Their Privacy

Link to a privacy policy below your form, making users more comfortable sharing information. If you don’t know what should go on your privacy page, get some ideas from HubSpot’s privacy policy. 

9. Choose an Effective Form Layout

Choosing the right form layout involves knowledge of user behavior. These small adjustments improve the user experience and reduce form friction. Here’s how you can optimize your form’s layout.

• Place form labels above the corresponding input fields.

• Only ask one question per row.

• Match the size of input fields to the expected length of the answer.

 If you want to streamline your form building in seconds, just use Formo templates. 

10. A/B Test Your Form Design

Test different designs to find what resonates with your audience. Understanding color psychology and UX is a great first step to picking a form conversion. Otherwise, if you want to find out what customize resonates, use A/B tests to find the design with the highest conversion rates. 

If you want to showcase your brand, try Formo. Formo offers a variety of templates and unique features to create engaging forms that reflect your brand identity and help you make a lasting impression on your Web3 communities.

Getting Started with Formo’s Form Builder

Enhancing Web3 form conversion rates is a multi-faceted endeavor that requires a combination of personalization, mobile optimization, user-friendly design, accessibility, and continuous improvement. Each strategy is critical in improving user experience and driving growth in your Web3 projects. Formo’s Web3-native features enable quick testing and iteration, ensuring your forms remain user-friendly and optimized for your onchain user. 

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