gm, builders! 👋
Here’s your roundup of this week's onchain news and growth insights.
Highlights:
Advanced Filters and Wallet Messaging
Web3 Analytics Glossary: 40+ Essential Metrics & Terms Every Growth Team Needs to Know
Conversion Rate: The Metric That Turns Traffic Into Onchain Results
The Ultimate Web3 Marketing Metrics Dashboard for Growth Teams
Web3 Weekly Recap
Advanced Filters & Wallet Messaging
Filter onchain users by apps, tokens, chains, net worth, and social profiles.
Send targeted messages to your top users with wallet messaging.
Every onchain action generates verifiable but scattered data that reveals adoption, retention, and monetization signals. To turn this raw data into insights, teams need to speak a common language.
This glossary of 40+ key metrics equips founders, product managers, and marketers to measure and optimize growth onchain.
The conversion rate is the percentage of visitors who complete a desired action (such as purchase, sign-up, or NFT mint) out of the total number of visitors.
Why it matters:
Measures campaign and product effectiveness
Guides budget allocation
Reveals audience behavior and bottlenecks
Drives ROI without extra spend
Understanding growth in Web3 requires connecting traditional marketing KPIs with onchain insights to measure not just user acquisition, but also user activation and retention.
Core Metrics Breakdown
Acquisition Metrics
Engagement Metrics
Retention & Loyalty Metrics
DeFi-Specific Metrics
Segmentation Metrics
Campaign & Community Metrics
Web3 Weekly Recap
Building the World Ledger. Matthias Seidl. Leon Waidmann. Lorenz Lehmann. Link
Blockchains for TradFi: What banks, asset managers, and fintechs should know. Pyrs Carvolth. Maggie HsuGuy. Wuollet. Link
User Retention Analysis for Incentive Programs: A Compound Finance Case Study. Link
Unbundling the Bank. Joel John & Sumanth Neppalli. Link
