gm, builders! 👋
Here’s your roundup of this week's onchain news and growth insights.
Highlights:
Updates: Webhooks, Charts, and General Improvements
Web3 Audience Insights: Unlock Growth Onchain with
Wallet Messaging: How to Reach and Activate High-Value Users
Wallet Score: The Data-Driven Standard for Ranking and Segmenting Web3 Users
Web3 Weekly Recap
Webhooks, Charts & Platform Improvements
New Charts: View users’ average net worth and volume on the Users page.
Webhook Alerts: Trigger a webhook when alerts fire to get notified on Slack.
SDK, forms, and wallet profile fixes and performance improvements.
Web3 Audience Insights: Unlock Growth Onchain with
Web3 Audience Insights transforms raw on-chain data into actionable intelligence, enabling teams to identify, segment, and engage high-value users in real-time.
Why Web3 Audience Insights matters:
Targeted marketing: Maximize ROI by measuring your true growth drivers on revenue and retention.
Product development: Align roadmap with user demand.
Monetization: Design incentives that resonate with each user segment.
Wallet Messaging: How to Reach and Activate High-Value Users
Wallet Messaging lets you reach users directly through their wallet identity.
Combine wallet intelligence with multi-channel delivery (in-app, XMTP, Farcaster) to send personalized messages that drive real impact onchain.
Wallet Score: The Data-Driven Standard for Ranking and Segmenting Web3 Users
Vanity metrics can’t tell you who’s valuable. Wallet Scoring (0–100) ranks wallets by trustworthiness, engagement, and overall quality using onchain activity, wallet labels, attestations, and proof-of-personhood.
Why it matters:
Spot and block Sybil attackers
Identify and reward loyal contributors
Target growth efforts for maximum ROI
Web3 Weekly Recap
Mapping Retail Stablecoin Activity Through Visa’s $45 Lens. Ethan Chan. Link
SEC debuts ‘Project Crypto’ to bring U.S. financial markets ‘on chain’. Tanaya Macheel. Link
Crypto’s $8T unlock. Marc Baumann & Sangam Bharti. Link
Prediction markets and stablecoins. Boccaccio. Link
Read our previous update HERE.
