gm, builders! 👋
Here’s your roundup of this week's onchain news and growth insights.
Highlights:
New Feature: Audience Insights
Updates: Wallet Profile Platform Upgrades
Wallet Labels: The Ultimate Guide to Identifying and Understanding Your Web3 Users
Mastering Web3 Audiences: Proven Strategies, Tools, and Frameworks to Understand and Engage
Web3 Weekly Recap
New Feature: Audience Insights
Get a complete picture of your users with detailed analytics:
ARPU (Average Revenue Per User)
User lifecycle (new, returning, power users)
Top apps, tokens, and chains by user count & value
Understand who your users are — and what they do onchain.
We’re rolling out major upgrades to Formo’s wallet profile pipeline and
datasets — with improved coverage across chains, apps, and tokens.
Improvements & Fixes
Added install instructions for Next.js (app & page router)
Added Next.js page router example code
See users’ apps, tokens, and chains on the users page
Wallet labels transform anonymous wallet addresses into user insights, such as whales, bots, NFT collectors, and more.
With wallet labels, you can:
Segment users (new, returning, whales, bots)
Personalize onboarding and UX
Run high-ROI marketing campaigns
Detect fraud and filter out Sybils
Make data-driven product decisions
Whether you're launching an NFT project, building a dApp, or growing a decentralized community, it all begins with understanding your audience.
Web3 Audiences Intelligence helps you:
Segment users by behavior, wallet balances, and onchain activity
Personalize onboarding, marketing, and product flows
Track performance across wallet cohorts
Power smarter campaigns and stronger communities
