gm, builders! 👋
Here’s your roundup of this week's onchain news and growth insights.
Highlights:
Updates: Improved Funnels
New Feature: User ARPU, LTV, and Lifecycles
The Web3 Marketing Playbook: Strategies, Channels, and Tools for Scalable Growth
How Formo Uses Subresource Integrity (SRI) to Protect Your Users
Web3 Weekly Recap
We’ve enhanced the Funnels feature to give you deeper insights into user journeys:
Event Property Filtering: Filter events by specific properties (e.g., only include page views from the homepage).
Numeric Value Support: Use numeric operators like equals, >, <, etc.<="" span="">
Custom & Contract Events: Add both custom and contract events as funnel steps.
You can now view key user value metrics across the product:
ARPU: Average Revenue Per User
LTV: Customer Lifetime Value
Lifecycles: Segment users by behavior (new, returning, power users)
Available on the Users page and Wallet profile pages.
Web3 Marketing Playbook: Key Concepts & Strategy
Build a scalable growth engine with these key Web3 marketing principles:
Understand Your Market: Research trends, spot product gaps, avoid saturated verticals.
Know Your Users: Build wallet personas like DeFi degens and NFT collectors.
Map Funnel Stages to Wallet Behaviors:
TOFU (Awareness): Twitter, Discord, blog content
MOFU (Education): AMAs, case studies, quests
BOFU (Conversion): Staking, minting, gated signups
How Formo Uses Subresource Integrity (SRI)
SRI is a browser security feature that checks a script or CSS file’s cryptographic hash to prevent tampering.
Integrity attribute: Ensures the script is exactly what we shipped
crossorigin attribute: Enables proper SRI checks
Supports CSP: Only allows scripts from approved domains
Self-hosting option: Total control, no hidden dependencies
