gm, builders! 👋

Here’s your roundup of this week's onchain news and growth insights.

Highlights:

• New Feature: Retention Analysis

• New Feature: Ask AI—Agentic Analytics

• What is Web3 Marketing Analytics? A Complete Guide for 2025

• The Ultimate Guide to Web3 Events Tracking for Onchain Apps

• Web3 Weekly Recap

Retention Analysis

Track day-on-day and week-on-week user retention with the new Retention page to identify high-engagement cohorts.

Learn more

Ask AI—Agentic Analytics

Formo now supports agentic analytics for onchain apps. Let our AI assistant explore your data, uncover insights, and suggest actions. Give it a try today!

Learn more

Web3 marketing analytics helps you understand your true growth drivers and user behavior. Get full visibility across wallets, dApps, and protocols with unified onchain and offchain data.

Key Benefits:

• Track the full user journey—from the first visit to a transaction

• Get accurate campaign attribution using UTM and referrer data

• Identify high-value users based on onchain activity

• Improve targeting, monetization, and retention.

Learn more

Web3 event tracking is the process of logging key touchpoints in the user’s journey in an onchain app.

Why It Matters:

• For Product teams: Identify hidden drop-off points and improve UX based on real user behavior.

• For Marketing teams: Measure campaign performance and ROI on onchain activity with onchain attribution.

Learn more

Web3 Weekly Recap

• Designing an Onchain Data Strategy Framework. Numia Data. Link

• Where Crypto Revenue Comes From. SeaLaunch. Link

• Robinhood Just Tokenized Wall Street. 51 Insights. Link

• The Great Divergence: Perception vs Market Realities. Joel John. Link