Formo is a web3 data platform designed for web3 teams that helps you understand your users and how they engage with your app so you can build a better product. Now available in early access!
We are excited to announce that Formo Analytics has launched and is now available to all users! Empower your product and marketing teams with actionable insights that activate growth.
Formo makes it easy to digest web3 data. With Formo Analytics, teams and builders can analyze user behavior, measure campaign performance, and drive growth — without the complexity of in-house data pipelines and tools. Focus on building amazing web3 experiences. Leave the data engineering and analytics to us.
Make Data-Driven Product Decisions with Confidence
Designed for onchain builders, Formo Analytics delivers web3-native product analytics to help:
Product Teams: Understand Web3 user journeys and identify drop-off points.
Marketing Teams: Optimize campaign performance and build sustainable growth.
Developers: Capture and track user activity in real-time.
You get real-time web3-native analytics, user segmentation, and visual charts — all designed to help you make data-driven decisions. Whether you're tracking community growth, campaign impact, or user retention, Formo Analytics has you covered.
What can you do with Formo?
1. Web3 Product Analytics
Measure Web3 user journeys with real-time analytics that capture how users interact with your dApp:
Monitor Key Growth Metrics: Track Daily Active Users (DAU), Weekly Active Users (WAU), Monthly Active Users (MAU), transaction volume, and retention.
Identify Drop-Off Points: Optimize conversion funnels for better engagement.
Link Offchain Marketing to Onchain Actions: Achieve clear attribution.
2. Onchain Attribution & Referral Tracking
Identify your top-performing acquisition channels and measure the impact of marketing efforts directly onchain:
Track Referral Traffic: Reward community-driven user acquisition.
Measure Campaign Performance: Use onchain attribution for accurate ROI analysis.
Identify High-Value Users: Recognize those who complete key actions, such as transactions.
3. Activity Feed & User Insights
Monitor real-time user activity across dApps, allowing teams to react to trends and user behavior instantly.
Analyze User Activity: Understand trends and engagement patterns.
Trigger Automated Responses: Initiate onboarding flows or reward incentives based on user behavior.
Track User Movement Across Platforms: Refine targeting and retention strategies.
4. Wallet Profile
Get a unified wallet view with onchain, offchain, and behavioral data to tailor experiences and optimize marketing.
Unify User Data: Combine onchain and offchain information to understand high-value users.
Monitor Wallet Usage: Track specific, high-value wallets on your dApp.
Analyze Token Holdings and App Usage: Discover users' interests in similar applications.
Formo Analytics is designed for Web3 growth teams looking to analyze, measure, and optimize user acquisition and engagement using real-time user activity data. By uncovering your end-to-end users’ journey from offchain to onchain, you can drive real growth and achieve product-market fit.
Getting Started with Formo Analytics
Give yourself and your team data superpowers. Start unlocking actionable insights in just 3 steps:
Sign Up: Create your workspace at app.formo.so.
Install Formo: Add the Formo SDK (Browser, React, Next.js) to your dApp.
Start Tracking: Collect actionable insights and optimize user engagement.
Need more help? Visit our Help Center or contact us at support@formo.so - we're here to support you.
Next on Our Roadmap
At Formo, we’re committed to advancing Web3 analytics, making it easier than ever for teams to understand and engage their users. Here’s a sneak peek at what’s coming next:
Wallet Reputation Score
Measure wallet engagement and demographics through unified offchain and onchain signals. Detect spam and Sybil attacks; reward real users and protect against mercenary farmers.
Wallet Segmentation
Segment users by onchain activity, holdings, and interactions. Identify whales, degens, collectors, and yappers for targeted campaigns and personalized engagement.
Wallet Messaging
Reach high-intent and high-value users through direct-to-wallet messaging that resonates and converts.
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