Building a successful onchain app is hard. It gets even harder when you don't know how people are using it. You're shipping features, running campaigns, and trying to find product-market fit, but without clear data, you're flying blind in a dark forest.
We built Formo to give scrappy founders, product, and marketing teams in web3 the clarity they need to grow. It’s the tool we wished we had when we were struggling to turn raw blockchain data into something useful.
What is Formo?
Formo is an analytics platform designed specifically for onchain apps.
It takes the mess of wallet addresses, transactions, and events and translates it into clear, actionable insights for your entire team from product to marketing.
You don't need a dedicated data engineer or complex data pipelines. You don't need to juggle multiple fragmented tools. Instead, you get a simple way to understand who your users are and what they do in your app, so you can build a better product, faster.
Think about the questions you're trying to answer every day.
With Formo:
You can cohort wallets based on their behavior to see which users stick around after their first interaction.
You can build onchain funnels to spot exactly where users are dropping off during your activation flow, helping you fix bottlenecks and improve your app.
You can identify your most valuable users—the whales and power users—so you can engage them directly.
When you ship a new feature or launch a token incentive, you can measure its impact immediately, not weeks later.
Many of us start by trying to build this ourselves. A few scripts, a database, maybe a BI tool. But that DIY stack quickly becomes a time sink. It’s expensive to run, complex to maintain, and the data is often out of date.
Formo replaces that headache. We handle the infrastructure so you can focus on building your core product, not an analytics pipeline. Formo integrates with the tools you already use, allowing you to push insights into dashboards, set up alerts, or export data.
It’s also built with privacy and security in mind, helping you meet user expectations and compliance needs without invasive tracking.
Next Steps
Getting started is simple. Spin up a workspace, install Formo, and get your first real insight in less than an hour. Stop guessing and start measuring what matters.
If you're building onchain and need to understand your users, give Formo's free plan a try!
