Dashboard Templates
Get instant visibility into wallet growth, transaction funnels, and session activity with a ready-made overview dashboard for any onchain or DeFi app.
A conversion funnel maps the sequence of steps a user takes toward a goal, such as connecting a wallet, approving a token, and completing a swap, and shows where they drop off along the way. In crypto and DeFi apps, funnels are the standard way to measure whether onboarding and transaction flows are actually converting, since wallet connection and onchain approval steps introduce friction that typical web funnels don’t have.
Pairing a funnel with daily wallet and session metrics gives a fuller picture: the funnel shows where users are lost, while wallet growth and device breakdowns show who is arriving and how they engage. Together, they’re the foundation most onchain and DeFi teams start with before building anything more specific.
What’s included
Daily Unique Wallets: a single KPI number showing how many unique wallets have been active.
Transaction Funnel: a closed funnel chart with a 2 day conversion window, showing where users drop off across a multi-step transaction flow.
Daily Unique Visitors: a 30 day line chart tracking unique visitor trends over time.
Daily First-Time Wallet Connections: a 30 day bar chart of new wallet connections per day.
New Wallets: a KPI number counting first-time wallet connections in the last 30 days.
Daily Sessions by Device: an area chart breaking session volume down by device, so you can see how usage splits across desktop, mobile, and tablet.
Use the Overview dashboard as your home base for tracking wallet growth, conversion, and device mix in one place.
Frequently Asked Questions
1. What is a conversion funnel in crypto and DeFi apps?
A conversion funnel is a set of ordered steps, such as connect wallet, approve token, and confirm transaction, used to measure how many users complete each step and where they drop off.
2. What is the difference between a closed funnel and an open funnel?
A closed funnel only counts users who complete steps in the exact order defined, while an open funnel counts any user who reaches a later step regardless of order. The Crypto App Funnel Template uses a closed funnel by default.
3. What is a conversion window in a funnel?
A conversion window is the maximum time allowed between the first and last step of a funnel for a user to still count as converted, commonly a few hours to a few days for onchain transaction flows.
4. Why does wallet connection rate matter for conversion tracking?
Wallet connection is usually the first step in any onchain funnel. Without a connected wallet a user can’t sign a transaction, so tracking connection rate separately from transaction completion shows how much drop-off happens before a user even reaches the transaction step.
5. What charts are included in the Crypto App Funnel Template?
It includes a Daily Unique Wallets KPI, a Transaction Funnel, a Daily Unique Visitors trend line, a Daily First-Time Wallet Connections bar chart, a New Wallets KPI, and a Daily Sessions by Device breakdown.
6. What is the Transaction Funnel measuring?
It’s a closed funnel with a 2 day conversion window, showing where users drop off across the steps of a defined transaction flow.
7. What setup is required to use the Crypto App Funnel Template?
None. The Overview charts run on standard Formo tracking data, wallets, sessions, and transactions, captured automatically once the SDK is installed. No custom events are required.
8. Are the charts in the Crypto App Funnel Template editable?
Yes. Every chart remains fully editable after the template is added to a board: the chart type, date range, filters, or breakdown can be changed at any time.
9. What data does the Crypto App Funnel Template use?
It runs on standard Formo tracking data: wallet connections, page views, and onchain transactions, captured automatically by the SDK. No custom event setup is required.
10. Who should use the Crypto App Funnel Template?
Onchain and DeFi teams that want a single view of wallet growth and transaction conversion without configuring individual charts. It’s a strong starting point for any new Formo project.