Traditional Web2 analytics often overlook onchain data, where wallet addresses and transactions are key to measuring user engagement. In contrast, Web3 growth analytics provide actionable insights into user behavior, market trends, and onchain activity, enabling projects to refine strategies and accelerate growth. In this post, we explore the top 5 Web3 growth analytics tools that can accelerate your project's success.
Key Takeaways
Web3 analytics unlock onchain user insights that Web2 tools can’t track.
Wallet addresses are the new user identity.
Tools like Formo help segment users by wallet activity and behavior.
Web3 growth tools support data-driven product, UX, and marketing strategies.
Formo stands out with wallet intelligence, feedback forms, and real-time analytics.
The top 5 Web3 growth analytics tools to accelerate the growth of your Web3 projects.
What is Web3 Growth Analytics?
Web3 Growth Analytics is a cutting-edge tool that tracks key metrics influencing product growth, such as Monthly Active Users (MAUs), User Acquisition Cost (CAC), Average Revenue Per User (ARPU), Lifetime Value (LTV), and conversion rates. By focusing on onchain interactions, Web3 analytics helps track and analyze user activity, providing the insights needed to optimize engagement and growth strategies. Key data points include:
Wallet Addresses: The primary user identifier in Web3.
Onchain Activity: Wallet connections, token holdings, NFT purchases, staking activities, etc.
Cross-Chain Behavior: Monitoring user activity across multiple blockchain ecosystems.
Community Engagement: Insights from platforms like Discord, Farcaster, and Warpcast.
Benefits of Web3 Growth Analytics
According to a report by Datrics, blockchain scalability remains a major challenge, limiting the efficient processing and analysis of large onchain data volumes. Despite these challenges, Web3 analytics provides many advantages, including:
Data-Driven Decision Making
Web3 Product Growth analytics provide insights into onchain user behavior, wallet activity, and feature adoption. By analyzing participation in DAOs, token-gated communities, and social platforms, projects refine product strategies and optimize engagement.
Reduce Churn & Enhance User Experience
Tracking Web3 growth metrics helps identify friction points, where users experience confusion or drop-off. Analyzing wallet connections, transaction drop-offs, and smart contract interactions helps teams optimize retention.
Identifying High-Value User Cohorts
Web3 analytics help recognize power users — users who are the most active or users with the most TVL. By segmenting users based on onchain activity, NFT ownership, or DeFi interactions, projects can craft targeted strategies for the retention and acquisition of their target users.
Who Benefits from Web3 Growth Analytics?
Product Teams: capture product insights into feature adoption and user interactions, helping refine product strategy.
Marketing Teams: Measure campaign performance and optimize community engagement across Web3 platforms.
UI/UX Designers: Identify friction points by monitoring drop-offs in wallet sign-ins and product usage flows to enhance user experience.
Top Web3 Growth Analytics Tools
1. Formo
Formo is a Web3-native data platform that empowers builders and marketers to understand your users and how they engage with your app so you can build a better product. Formo is an ideal solution for Web3 startups and teams to track web3 growth metrics, see what is happening in real-time, understand your users, and collect feedback.
Formo’s product interface
Key Features:
Dapp Analytics: Understand how users engage with your dapp to build a better product.
Wallet Intelligence: Turn anonymous wallets into wallet profiles from unified onchain, offchain, and zero-party data.
Web3 Forms: Create customizable forms to collect token-gated responses and capture actionable onchain insights.
2. 0xrac
0xrac delivers in-depth insights into wallet activity across different dApps, chains, and smart contracts. For projects that depend on wallet interactions and token activity, 0xrac provides a scalable solution to analyze and optimize user behavior.
0xarc’s product interface
Key Features:
Wallet Activity Tracking: Monitor interactions with DeFi platforms and NFTs.
Token Movement Analysis: Track transfers, staking, and liquidity provision.
Cross-Chain Data Aggregation: Unified view of user behavior across blockchains.
3. Cookie3
Cookie3 leverages AI to help Web3 teams identify high-value users, measure engagement, and optimize marketing strategies. It enables projects to pinpoint their most engaged users and customize marketing campaigns to drive better results.
Cookie3’s product interface
Key Features:
Wallet Scoring: Engagement scores based on transaction history.
Predictive Analytics: Forecast retention and churn risks.
Marketing Automation: Personalized outreach based on onchain behavior.
4. Safary.club
Safary.club is a Web3 CRM and analytics platform that tracks user engagement with dapps. Safary provides a comprehensive view of user behavior across platforms, helping optimize marketing strategies and enhance user engagement.
Safary’s product interface
Key Features:
Conversion Tracking: See how users progress from awareness to active participation.
Cohort Analysis: Group users based on engagement patterns.
Web3 Marketing Insights: Track NFT drops, staking programs, and airdrops.
5. Addressable
Addressable connects Web2 data with Web3 insights, helping projects to create highly targeted marketing campaigns. Addressable is perfect for projects that bridge traditional marketing strategies and Web3 tactics.
Addressable’s product interface
Key Features:
Wallet Targeting: Target users based on onchain behavior.
Social Graph Analytics: Link wallet interactions to social media profiles.
User Attribution: Track which marketing channels drive Web3 conversions.
Leveraging Formo Analytics to drive growth
User Segmentation for Targeted Growth
Formo helps you tailor your outreach, refine onboarding, and improve retention with an optimized web3 growth analytics framework. Segment Web3 users based on multiple key factors such as:
Wallet net worth (high-value vs. casual users)
Crypto interests (NFTs, DeFi, DAOs)
Transaction frequency (daily vs. occasional users)
Device (desktop vs mobile)
Wallet type
Referrers and UTM parameters
Demographics (country and language)
User Behavior Analytics for Data-Driven Decisions
Formo helps Web3 teams to track and analyze onchain behavior, providing actionable insights:
Monitor onchain activity, feature adoption, and transaction flows to refine your product roadmap and strategy.
Identify drop-off points in wallet connections or transaction executions to improve the user experience.
Build trend reports to uncover adoption patterns across different blockchains.
As Web3 evolves, data-driven decision-making is key to long-term success. The right Web3 growth analytics tools help you uncover critical insights — where users drop off, which features drive engagement, your true growth drivers, and how different user segments interact with your dApp.
Formo Analytics empowers Web3 builders with actionable insights to refine marketing strategies, enhance user experiences, and build the dApp users truly need. Whether you're a DeFi platform, NFT marketplace, DAO, or blockchain gaming project, Formo helps you unlock sustainable growth through onchain data.
Further sources:
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Additional FAQs
1. What’s the difference between Web3 analytics and traditional analytics platforms like Google Analytics?
Web3 analytics supports tracking wallets, onchain activity, and cross-chain interactions, whereas traditional tools track sessions, pageviews, and actions on the browser tied to emails or social logins.
2. Can web3 growth analytics tools track both onchain and offchain behavior?
Yes. Some tools like Formo combine onchain data with offchain data (like page views, referrer, UTM, and social media profiles) to create unified wallet profiles that let you track the full user journey from offchain engagement to onchain conversions.
3. Are web3 growth analytics tools useful only for DeFi projects?
Growth analytics and attribution benefit a wide range of onchain verticals, including DAOs, social dApps, consumer apps, GameFi, and hybrid Web2.5 platforms looking to understand Web3 users.
4. How do these tools ensure data privacy and user consent?
Tools like Formo use privacy-friendly analytics to collect as little data as possible from users. By collecting no third-party cookies, IP, or device ID Formo helps you protect user privacy. Learn more about what data Formo collects.
5. How can small Web3 startups start using these analytics tools?
Many platforms like Formo offer free plans or startup tiers, making it accessible to early-stage teams to experiment with user segmentation and growth tracking at little to no cost.
