Glossary: Bounce Rate
Formo bounce rate counts sessions with one pageview, no engagement event, and under 10 seconds of observed activity.
What is Bounce Rate?
Formo counts a session as a bounce when it has one pageview, no engagement event, and less than 10 seconds of observed activity. Other analytics tools use different rules, so a one-page visit alone is not necessarily a Formo bounce.
Bounce Rate Explained
In Formo, a single-page session counts as a bounce only when it also has no tracked engagement and less than 10 seconds of observed activity.
Imagine someone walks into a shop, looks around for a few seconds, and leaves without asking questions or buying anything.
On a website, a “bounce” works in a similar way. A visitor arrives, does not continue to another page or action, and exits.
A high bounce rate can mean the page did not match what visitors expected, loaded too slowly, or failed to give them a clear next step.
What Bounce Rate Means For
Audience | Use Case |
|---|---|
Marketing teams | Measure whether landing pages match visitor expectations and encourage further action. |
Website and content teams | Identify pages where visitors leave quickly instead of reading, clicking, or exploring. |
Growth and analytics teams | Improve conversion paths by finding pages that lose users before signup, purchase, or activation. |
Examples
A landing page has 1,000 sessions. If 700 have one pageview, no wallet connect, transaction, custom event, or smart contract event, and less than 10 seconds of observed activity, Formo reports a 70% bounce rate.
A visitor reads a blog post for 40 seconds without generating another event. That single-page visit does not meet Formo’s under-10-second bounce rule, even though passive reading time is not measured.
A product page has a high bounce rate because the headline does not match the ad that brought visitors there.
A team lowers bounce rate by improving page speed, making the value proposition clearer, and adding a stronger call to action.
Related reading
Explore Session, Average Session Duration, Page View, and Funnel Analytics.
FAQs
What does bounce rate measure?
Formo bounce rate is the percentage of sessions with one pageview, no engagement event, and less than 10 seconds of observed activity.
Is a high bounce rate always bad?
No. It can be normal if users get the information they need from one page.
What causes a high bounce rate?
Common causes include slow loading, unclear content, poor targeting, weak design, or no clear next step.
How do you reduce bounce rate?
Improve page speed, match user intent, clarify the message, and add clear next actions.
Is bounce rate the same as exit rate?
No. Bounce rate tracks single-page visits. Exit rate tracks where users leave after any session length.
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