What is Wallet Type? Wallet type refers to the specific wallet application or provider a user is using to interact with a protocol, such as MetaMask, Rainbow, Coinbase Wallet, or WalletConnect-based options.
Wallet Type Explained Think of wallet type like browser type in traditional web analytics.
When someone visits a website, you can see whether they used Chrome, Safari, or Firefox. That information tells you something about who your users are and how they prefer to access the internet.
Wallet type works the same way in Web3. When a user connects to your protocol, their wallet provider is identifiable. Knowing whether your users prefer MetaMask, Rainbow, or Coinbase Wallet tells you something meaningful about their experience level, the devices they use, and where they likely came from.
A protocol seeing a high share of Rainbow Wallet users is probably attracting a mobile-first, consumer-oriented audience. One dominated by MetaMask users may be drawing more experienced or developer-adjacent users. That context shapes how you build, market, and onboard.
What Wallet Type Means For Audience
Use Case
Growth and marketing teams in Web3
Understand which wallet types your acquired users prefer to tailor onboarding flows, wallet connection UX, and campaign targeting
Protocol founders and product teams
Identify whether your user base skews toward beginner-friendly wallets or more technical ones to inform product decisions and feature prioritization
Analysts and data teams
Segment on-chain behavior by wallet type to uncover patterns in transaction rates, retention, and engagement across different user cohorts
Examples A DeFi protocol analyzes wallet type distribution and finds that 60 percent of connected wallets are MetaMask, prompting the team to prioritize MetaMask-specific onboarding tips in their getting started flow.
A growth team segments new wallet activations by wallet type and discovers that Rainbow Wallet users have a significantly higher day-7 retention rate, leading them to increase spend on mobile-first acquisition channels.
An analyst correlates wallet type with transaction completion rates and finds that users on hardware wallet integrations convert at a higher rate, suggesting a more experienced and higher-intent user segment.
A product team uses wallet type data to identify that a large share of users are on WalletConnect-based mobile wallets, and decides to redesign their transaction confirmation screen for smaller screens.
FAQs How is wallet type detected? When a user connects their wallet to a protocol, the wallet provider sends identifying information as part of the connection handshake. This allows analytics platforms to record which wallet application initiated the connection.
What is the difference between wallet type and wallet address? A wallet address identifies a specific user or account on the blockchain. Wallet type identifies the application they used to connect. One wallet address can be accessed through multiple wallet types over time.
Why does wallet type matter for growth teams? Different wallet types attract different user profiles. Knowing your wallet type distribution helps you understand whether you are reaching beginners, power users, or mobile-first audiences, and lets you optimize your acquisition and onboarding strategy accordingly.
Can wallet type data be used for segmentation? Yes. Wallet type can be combined with on-chain behavior metrics like transaction frequency, retention, and protocol interaction depth to build detailed user segments and compare quality across acquisition sources.
What tools track wallet type? Platforms like Formo capture wallet type alongside other on-chain and off-chain signals, giving Web3 teams a segmented view of their user base by wallet provider as part of a broader analytics and attribution workflow.