Free DeFi Campaign ROI Calculator
Calculate ROI, ROAS, and on-chain conversion rate for your DeFi marketing campaigns in just a few clicks
DeFi Campaign ROI Calculator
Use the calculator to measure the return on your DeFi marketing spend. Enter your campaign data and instantly see ROI, ROAS, on-chain conversion rate, cost per wallet, and cost per conversion.
What is a DeFi Campaign ROI Calculator?
A DeFi campaign ROI calculator takes your marketing spend and funnel data and computes the metrics that tell you whether a campaign is working: ROI, ROAS, on-chain conversion rate, cost per wallet, and cost per conversion.
Unlike standard marketing tools, it separates wallet connections from wallets that completed a real on-chain action, so your results reflect actual protocol activity.
How to use it:
Enter your campaign name, marketing spend, and total visitors.
Add your wallet connections, on-chain conversions, and total on-chain value.
Get instant results for ROI, ROAS, on-chain conversion rate, cost per wallet, and cost per conversion.
Use Formo to automate this attribution across every campaign, channel, and chain going forward.
Formo captures wallet-level attribution and on-chain events automatically, out of the box.
Your questions, answered
Find answers to frequently asked questions below.
What is a DeFi campaign ROI calculator?
What is ROI in a DeFi marketing campaign?
What is ROAS in DeFi and how is it different from ROI?
What is on-chain conversion rate?
What is cost per wallet versus cost per conversion?
Can I use this calculator for KOL campaigns, paid ads, and Discord?
What is Formo?
Formo makes analytics simple
Measure what matters and accelerate your growth onchain.