Keep the traders you win during an event
Attribution and retention analytics for markets on real-world events.
Keep the traders you win during an event
Attribution and retention analytics for markets on real-world events.
Attribute every trade to its source
Prediction markets grow in bursts around real-world events. Measure which channels bring traders who stay once the event is over.
Attribution from campaign to first trade
Tie UTMs, referrers, creators, and campaigns to wallet connects and onchain trades.
Attribute traders to the specific market and real-world event that brought them in.
Track the funnel: first visit, wallet connect, first deposit, and first trade.
Measure time from deposit to first trade, so you can see onboarding friction during a traffic spike.
Compare event categories, such as elections, sports, and crypto, by the traders they acquire.
Retention after an event resolves
Attribute every trade to its source
Prediction markets grow in bursts around real-world events. Measure which channels bring traders who stay once the event is over.
Attribution from campaign to first trade
Tie UTMs, referrers, creators, and campaigns to wallet connects and onchain trades.
Attribute traders to the specific market and real-world event that brought them in.
Track the funnel: first visit, wallet connect, first deposit, and first trade.
Measure time from deposit to first trade, so you can see onboarding friction during a traffic spike.
Compare event categories, such as elections, sports, and crypto, by the traders they acquire.
Retention after an event resolves
Attribute every trade to its source
Prediction markets grow in bursts around real-world events. Measure which channels bring traders who stay once the event is over.
Attribution from campaign to first trade
Tie UTMs, referrers, creators, and campaigns to wallet connects and onchain trades.
Attribute traders to the specific market and real-world event that brought them in.
Track the funnel: first visit, wallet connect, first deposit, and first trade.
Measure time from deposit to first trade, so you can see onboarding friction during a traffic spike.
Compare event categories, such as elections, sports, and crypto, by the traders they acquire.
Retention after an event resolves
Separate a traffic spike from real growth
Volume rises and falls with the event calendar. These are the numbers that survive it.
Activation during an event
Visit to first trade conversion, split by campaign and by entry market.
Median time from wallet connect to first deposit, and from deposit to first trade.
Unique trading wallets per market, not just notional volume.
Deposit size distribution, so a handful of large wallets do not mask thin participation.
Durability after resolution
Separate a traffic spike from real growth
Volume rises and falls with the event calendar. These are the numbers that survive it.
Activation during an event
Visit to first trade conversion, split by campaign and by entry market.
Median time from wallet connect to first deposit, and from deposit to first trade.
Unique trading wallets per market, not just notional volume.
Deposit size distribution, so a handful of large wallets do not mask thin participation.
Durability after resolution
Separate a traffic spike from real growth
Volume rises and falls with the event calendar. These are the numbers that survive it.
Activation during an event
Visit to first trade conversion, split by campaign and by entry market.
Median time from wallet connect to first deposit, and from deposit to first trade.
Unique trading wallets per market, not just notional volume.
Deposit size distribution, so a handful of large wallets do not mask thin participation.
Durability after resolution
Turn event traffic into lasting traders
Compare engagement across wallet segments to see how campaigns, event categories, and product changes affect trading behaviour and retention.
🧑💻
See exactly where new traders drop off, from first visit to first trade
📈
Measure which real-world events and campaigns recruit repeat traders
🌱
Use cohort and funnel analytics to see who returns after a market resolves
📊
Get self-serve insights without waiting on a data team
Turn event traffic into lasting traders
Compare engagement across wallet segments to see how campaigns, event categories, and product changes affect trading behaviour and retention.
🧑💻
See exactly where new traders drop off, from first visit to first trade
📈
Measure which real-world events and campaigns recruit repeat traders
🌱
Use cohort and funnel analytics to see who returns after a market resolves
📊
Get self-serve insights without waiting on a data team
Turn event traffic into lasting traders
Compare engagement across wallet segments to see how campaigns, event categories, and product changes affect trading behaviour and retention.
🧑💻
See exactly where new traders drop off, from first visit to first trade
📈
Measure which real-world events and campaigns recruit repeat traders
🌱
Use cohort and funnel analytics to see who returns after a market resolves
📊
Get self-serve insights without waiting on a data team
Analytics and attribution for prediction markets
Find answers to frequently asked questions below.
What is Formo?
What analytics do prediction markets need?
How do I tell a traffic spike from real growth?
How is this different from web analytics?
Which metrics matter beyond total volume?
Can Formo track traders across multiple chains?
Can I use Formo without a data team?
Analytics and attribution for prediction markets
Find answers to frequently asked questions below.
What is Formo?
What analytics do prediction markets need?
How do I tell a traffic spike from real growth?
How is this different from web analytics?
Which metrics matter beyond total volume?
Can Formo track traders across multiple chains?
Can I use Formo without a data team?
Analytics and attribution for prediction markets
Find answers to frequently asked questions below.
What is Formo?
What analytics do prediction markets need?
How do I tell a traffic spike from real growth?
How is this different from web analytics?
Which metrics matter beyond total volume?
Can Formo track traders across multiple chains?
Can I use Formo without a data team?
Formo makes analytics easy
Measure what matters and drive growth onchain.
Platform
Use cases