Goal tracking is the practice of defining specific user actions (like a signup, deposit, or mint) as measurable success events, then tracking how often visitors complete them. It’s the foundation for calculating conversion rate and evaluating campaign performance.

Examples

• A team sets “wallet connected” as a goal and tracks its completion rate across channels.

• A dApp tracks “first swap completed” as its primary activation goal.

• A marketing dashboard shows goal completions broken down by traffic channel and campaign.

FAQs

What’s the difference between a goal and an event?

An event is any tracked user action; a goal is a specific event (or sequence of events) chosen to represent success.

How many goals should a team track?

Most teams focus on a small number of primary goals to keep reporting clear, supplementing with secondary events for deeper analysis.

Can onchain actions be set as goals?

Yes. Actions like a deposit, mint, or swap can be tracked as goals alongside off-chain events like signups.