What is Identity Resolution? Identity resolution is the process of linking multiple identifiers, such as wallet addresses, emails, social accounts, and device sessions, into a single unified user identity for analytics and engagement.
Identity Resolution Explained One person might visit your site on their phone, return on a laptop, connect two different wallets, and join your Discord under a username. To your tools, that looks like five strangers.
Identity resolution stitches those fragments back into one person. It links sessions, wallets, and accounts using the connections between them, the same wallet seen in two browsers, an email tied to a wallet through a form, a verified social account.
Without it, your user counts are inflated, retention looks worse than it is, and attribution credits the wrong channels. With it, you finally see users instead of fragments.
What Identity Resolution Means For Audience
Use Case
Analytics and data teams
Deduplicate users across wallets, devices, and sessions to produce accurate counts, retention, and attribution
Growth and marketing teams
Build complete user views so campaigns target people, not fragments of them
Product teams
Understand true multi-wallet user behavior instead of treating each address as a separate user
Examples An analytics platform links a user's browsing sessions to their wallet the moment they connect, joining pre-connect attribution with onchain activity.
A token-gated form captures a verified email and Twitter handle against a wallet address, enriching the unified profile.
A team discovers its 50,000 active wallets resolve to roughly 30,000 actual users once multi-wallet behavior is stitched.
A protocol identifies that a whale's three wallets belong to one entity, changing how concentration risk is reported.
FAQs Why is identity resolution hard in Web3? Users are pseudonymous and routinely use multiple wallets, devices, and browsers. There is no central account to anchor identity, so links must be built from observed connections.
What signals are used to resolve identity? Wallet connections within sessions, identify events from apps, form submissions linking emails and socials to addresses, onchain links like funding patterns, and verified social attestations.
Is identity resolution the same as deanonymization? No. The goal is unifying a user's own fragmented identifiers for accurate analytics, not exposing who they are in the real world.
How does identity resolution improve attribution? It connects the offchain journey, the ad click and site visit, to the onchain conversion by the same person, even across devices and wallets.
What tools perform identity resolution for Web3? Wallet intelligence platforms like Formo unify wallet addresses with offchain identifiers like sessions, emails, and socials into single user profiles.