Glossary
Glossary: Landing Page
A standalone page designed to receive traffic from a specific campaign and drive a single conversion goal.
A landing page is a standalone page built to receive traffic from a specific campaign, ad, or link, with a single, focused conversion goal, like a wallet connect, signup, or mint. Unlike a homepage, it’s designed to minimize distractions and drive one action.
Examples
A token launch campaign directs all paid traffic to a dedicated landing page instead of the homepage.
A landing page’s conversion rate is compared across traffic sources to judge campaign quality.
An A/B test compares two landing page layouts to see which drives more deposits.
FAQs
How is a landing page different from a homepage?
A landing page is built for one campaign and one goal, while a homepage typically serves many audiences and purposes.
What makes a landing page effective?
A clear value proposition, a single call to action, and minimal navigation distractions.
Why use dedicated landing pages for campaigns?
They make it easier to measure and attribute conversion rate for that specific campaign in isolation.
Related Terms
A/B Testing
An experiment that compares two versions of a page, feature, or campaign to see which performs better.
Account Abstraction
Account abstraction is an approach that turns blockchain accounts into programmable smart contract wallets, enabling features like gasless transactions, social recovery, session keys, and paying fees in any token.
Activation Rate
Activation rate is the percentage of new users or wallets that complete a key activation milestone, such as a first transaction, out of all users who signed up or connected within a given period.
Active Users
Active users are people or accounts that interact with a product, app, website, platform, or protocol during a specific time period.
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