A landing page is a standalone page built to receive traffic from a specific campaign, ad, or link, with a single, focused conversion goal, like a wallet connect, signup, or mint. Unlike a homepage, it’s designed to minimize distractions and drive one action.

Examples

• A token launch campaign directs all paid traffic to a dedicated landing page instead of the homepage.

• A landing page’s conversion rate is compared across traffic sources to judge campaign quality.

• An A/B test compares two landing page layouts to see which drives more deposits.

FAQs

How is a landing page different from a homepage?

A landing page is built for one campaign and one goal, while a homepage typically serves many audiences and purposes.

What makes a landing page effective?

A clear value proposition, a single call to action, and minimal navigation distractions.

Why use dedicated landing pages for campaigns?

They make it easier to measure and attribute conversion rate for that specific campaign in isolation.