Revenue attribution connects dollars (or protocol revenue) earned back to the specific campaigns, channels, or touchpoints that generated them. For onchain products, this means tying protocol revenue or fees back to the wallet’s original acquisition source.

Examples

• A team attributes swap fee revenue back to the campaign that first brought each wallet to the app.

• A DeFi protocol compares revenue attribution across influencer partnerships to see which drove the most durable users.

• A dashboard breaks down protocol revenue by first-touch traffic channel.

FAQs

How is revenue attribution different from conversion attribution?

Conversion attribution assigns credit for an action (like a deposit); revenue attribution assigns credit for the resulting dollar value.

Why is revenue attribution harder in web3?

Revenue like fees or yield often accrues over time, long after the original acquisition touchpoint.

Does Formo support revenue attribution?

Yes. Formo connects onchain revenue events back to the attribution model and channel that originally acquired the wallet.