Grow your wallet into a crypto superapp
Make smarter decisions, with product insights that move the needle.
Grow your wallet into a crypto superapp
Make smarter decisions, with product insights that move the needle.
Wallets are the new frontpage of crypto
Wallets are no longer just a place to store tokens. They are becoming financial operating systems — bundling swaps, staking, payments, bridging, mini-apps, and identity into a single interface. Stablecoin-based spending grew more than 28x in 2025, and earn subscriptions rose nearly 10x. Users are shifting from episodic trading to daily financial behaviors inside their wallet. But as your wallet evolves into a superapp, understanding user behavior gets exponentially harder. Which features drive daily usage? Where do users drop off between connecting and transacting? Which acquisition channels bring power users, not one-time visitors? Formo gives wallet teams the analytics layer they need to answer these questions and grow with confidence.
Map the full user journey
Track every step from app store visit and wallet creation through first swap, first bridge, first stake. Formo connects web2 touchpoints (landing pages, campaigns, referrals) to web3 actions (transactions, token balances, protocol interactions) in a single timeline. No stitching spreadsheets. No guessing.
Attribute each step of the user journey from page visits to onchain transactions by campaign and referrer.
Get a full view of customer behavior to boost product sign-ups, adoption, and engagement.
Attribute growth to what works
Wallets are the new frontpage of crypto
Wallets are no longer just a place to store tokens. They are becoming financial operating systems — bundling swaps, staking, payments, bridging, mini-apps, and identity into a single interface. Stablecoin-based spending grew more than 28x in 2025, and earn subscriptions rose nearly 10x. Users are shifting from episodic trading to daily financial behaviors inside their wallet. But as your wallet evolves into a superapp, understanding user behavior gets exponentially harder. Which features drive daily usage? Where do users drop off between connecting and transacting? Which acquisition channels bring power users, not one-time visitors? Formo gives wallet teams the analytics layer they need to answer these questions and grow with confidence.
Map the full user journey
Track every step from app store visit and wallet creation through first swap, first bridge, first stake. Formo connects web2 touchpoints (landing pages, campaigns, referrals) to web3 actions (transactions, token balances, protocol interactions) in a single timeline. No stitching spreadsheets. No guessing.
Attribute each step of the user journey from page visits to onchain transactions by campaign and referrer.
Get a full view of customer behavior to boost product sign-ups, adoption, and engagement.
Attribute growth to what works
Wallets are the new frontpage of crypto
Wallets are no longer just a place to store tokens. They are becoming financial operating systems — bundling swaps, staking, payments, bridging, mini-apps, and identity into a single interface. Stablecoin-based spending grew more than 28x in 2025, and earn subscriptions rose nearly 10x. Users are shifting from episodic trading to daily financial behaviors inside their wallet. But as your wallet evolves into a superapp, understanding user behavior gets exponentially harder. Which features drive daily usage? Where do users drop off between connecting and transacting? Which acquisition channels bring power users, not one-time visitors? Formo gives wallet teams the analytics layer they need to answer these questions and grow with confidence.
Map the full user journey
Track every step from app store visit and wallet creation through first swap, first bridge, first stake. Formo connects web2 touchpoints (landing pages, campaigns, referrals) to web3 actions (transactions, token balances, protocol interactions) in a single timeline. No stitching spreadsheets. No guessing.
Attribute each step of the user journey from page visits to onchain transactions by campaign and referrer.
Get a full view of customer behavior to boost product sign-ups, adoption, and engagement.
Attribute growth to what works
Your analytics stack for onchain growth
Avoid wasted resources and missed opportunities. Compare engagement across wallet segments to see how campaigns, channels, and feature adoption impact onchain behavior and retention. Identify addresses that consistently remain active and understand how their behaviour differs from users who quickly churn. Get immediate insights into performance with self-serve analytics. No SQL or data team required. Save time and money from having to manage your own data infrastructure, building standardized metrics
🧑💻
See where users drop off and why—so you can act fast to convert more visitors into customers
📈
Run targeted growth campaigns that maximize user value and retention
🌱
Use cohort and funnel analytics to map user journeys and refine retention tactics
📊
Access real-time insights help you make smarter decisions faster.
Your analytics stack for onchain growth
Avoid wasted resources and missed opportunities. Compare engagement across wallet segments to see how campaigns, channels, and feature adoption impact onchain behavior and retention. Identify addresses that consistently remain active and understand how their behaviour differs from users who quickly churn. Get immediate insights into performance with self-serve analytics. No SQL or data team required. Save time and money from having to manage your own data infrastructure, building standardized metrics
🧑💻
See where users drop off and why—so you can act fast to convert more visitors into customers
📈
Run targeted growth campaigns that maximize user value and retention
🌱
Use cohort and funnel analytics to map user journeys and refine retention tactics
📊
Access real-time insights help you make smarter decisions faster.
Your analytics stack for onchain growth
Avoid wasted resources and missed opportunities. Compare engagement across wallet segments to see how campaigns, channels, and feature adoption impact onchain behavior and retention. Identify addresses that consistently remain active and understand how their behaviour differs from users who quickly churn. Get immediate insights into performance with self-serve analytics. No SQL or data team required. Save time and money from having to manage your own data infrastructure, building standardized metrics
🧑💻
See where users drop off and why—so you can act fast to convert more visitors into customers
📈
Run targeted growth campaigns that maximize user value and retention
🌱
Use cohort and funnel analytics to map user journeys and refine retention tactics
📊
Access real-time insights help you make smarter decisions faster.
Next-gen analytics for crypto wallets
Find answers to frequently asked questions below.
What is Formo?
What analytics do crypto wallet teams need?
How do you measure wallet engagement?
How is wallet analytics different from DeFi analytics?
Can Formo track user behavior across multiple chains?
How does Formo help wallet teams measure campaign performance?
How does Formo help reduce churn?
Can I use Formo without a data team?
Next-gen analytics for crypto wallets
Find answers to frequently asked questions below.
What is Formo?
What analytics do crypto wallet teams need?
How do you measure wallet engagement?
How is wallet analytics different from DeFi analytics?
Can Formo track user behavior across multiple chains?
How does Formo help wallet teams measure campaign performance?
How does Formo help reduce churn?
Can I use Formo without a data team?
Next-gen analytics for crypto wallets
Find answers to frequently asked questions below.
What is Formo?
What analytics do crypto wallet teams need?
How do you measure wallet engagement?
How is wallet analytics different from DeFi analytics?
Can Formo track user behavior across multiple chains?
How does Formo help wallet teams measure campaign performance?
How does Formo help reduce churn?
Can I use Formo without a data team?
Get started today, quick and easy
Measure what matters and make impactful decisions in less time.
Get started today, quick and easy
Measure what matters and make impactful decisions in less time.
Get started today, quick and easy
Measure what matters and make impactful decisions in less time.
