gm, builders! 👋

Here’s your roundup of this week's onchain news and growth insights.

Highlights:

• Introducing Connect Wallet (Solana) on Formo Web3 Forms

• UTM Tag Analytics: Measure Web3 Marketing Performance

• What is UTM? How UTM Helps Your Web3 Attribution

• Optimize your User Journey with Web3 Funnel Analytics

Connect Wallet (Solana)

Formo Forms now supports Connect Wallet (Solana), enabling users to verify users Solana wallets in their forms.

• Gate content based on verified Solana addresses with no code needed.

• Restrict access based on ownership of Solana NFTs and tokens.

• Growth & Retention Metrics

Learn more

UTM Tag Analytics

UTM Tag Analytics helps you accurately track, measure, and optimize campaign performance. Bridge offchain marketing efforts with onchain user behaviour to get end-to-end attribution.

Key Features

• Track incoming Traffic Sources

• Measure Campaign Performance and ROI

• Optimize Marketing Spend

• Full-Funnel Attribution

Learn more

What is UTM? How UTM Helps Your Web3 Attribution

Explore how UTM data can boost your marketing effectiveness by:

• Identifying high-performance acquisition channels

• Improving customer journey mapping

• Optimizing user targeting and ROI

• Enhancing retargeting efforts.

Learn more

Optimize your User Journey with Web3 Funnel Analytics

Web3 funnel analytics tracks user interactions across decentralized apps (dApps), including wallet connections, user actions, and onchain activity. A structured Web3 funnel helps to:

• Improve Conversions

• Identify friction areas

• Grow revenues.

Learn more

Read our previous update HERE.