In the Web3 industry, traditional Web2 analytics fall short — they can’t track the wallet addresses, token movements, and cross-chain activity that define meaningful onchain engagement. To unlock the full potential of blockchain data, we need tools that can unify, streamline, and make sense of key user behaviors across fragmented ecosystems:
Cross-Chain Wallet Mapping: Analyzing billions of transactions across multiple blockchains to reveal user patterns and behaviors that span platforms.
Building Unified User Profiles: Consolidating wallet activity into privacy-preserving, comprehensive profiles that connect user actions across diverse ecosystems.
Extracting Actionable Insights: Leveraging advanced tools to detect meaningful signals—such as engagement, loyalty, and user quality—that go beyond basic transactions and highlight users driving real ecosystem growth.
Web3 growth analytics bridges this gap, combining onchain and offchain insights to help projects understand user behavior. By turning onchain data into actionable insights, projects can unlock transformative growth opportunities:
Understand Your Audience: Identify high-value users and segment them based on meaningful onchain behaviors to drive smarter, ecosystem-wide decisions.
Prioritize Long-Term Growth: Focus on attracting and retaining high-quality users to ensure sustainable growth, rather than relying on short-term, low-retention tactics.
Scale with Confidence: Leverage tools that aggregate and interpret wallet data to scale initiatives strategically—guided by reliable, data-driven insights.
The right web3 growth analytics tools reveal who your users are, how they engage, and what drives long-term retention. In this guide, we explore the top 5 Web3 growth analytics platforms that help you unlock actionable insights and accelerate your project’s growth.
Key Takeaways
Web3 analytics unlock onchain user insights that Web2 tools can’t track.
Wallet addresses are a new modern web primitive that serve as the primary user identity in onchain apps.
Tools like Formo enable segmentation by wallet activity, value, and engagement patterns.
Growth analytics supports data-driven product, UX, and marketing decisions.
Formo stands out with wallet intelligence, onchain attribution, and real-time dashboards.
The top 5 Web3 growth analytics tools to accelerate the growth of your Web3 projects.
What is Web3 Growth Analytics?
Web3 Growth Analytics is the process of tracking and analyzing key metrics influencing product growth, such as Monthly Active Users (MAUs), User Acquisition Cost (CAC), Average Revenue Per User (ARPU), Lifetime Value (LTV), and conversion rates. It focuses on real wallet engagement and onchain conversions, teams an accurate picture of their growth performance.
Key metrics tracked include:
Wallet Addresses: The primary user identifier in Web3.
Monthly Active Users (MAU): measure ongoing engagement.
Customer Acquisition Cost (CAC): track how much it costs to gain each new user.
Average Revenue Per User (ARPU): evaluate revenue efficiency.
Lifetime Value (LTV): measures a user’s long-term revenue potential.
Conversion Rates: track how effectively you’re turning visitors into active participants.
Key data points monitored:
Wallet Addresses – the new user identity in Web3.
Onchain Activity – wallet connections, token holdings, NFT purchases, staking, etc.
Cross-Chain Behavior – how users interact across multiple blockchain ecosystems.
Community Engagement – activity in Discord, Farcaster, Warpcast, and other platforms.
Benefits of Web3 Growth Analytics
Data-Driven Decision Making
Web3 Product Growth analytics provide insights into onchain user behavior, wallet activity, and feature adoption. By analyzing participation in DAOs, token-gated communities, and social platforms, projects refine product strategies and optimize engagement.
Reduce Churn & Enhance User Experience
Tracking Web3 growth metrics helps identify friction points, where users experience confusion or drop-off. Analyzing wallet connections, transaction drop-offs, and smart contract interactions helps teams optimize retention.
Identifying High-Value User Cohorts
Web3 analytics help recognize power users — users who are the most active or users with the most TVL. By segmenting users based on onchain activity, NFT ownership, or DeFi interactions, projects can craft targeted strategies for the retention and acquisition of their target users.
Who Benefits from Web3 Growth Analytics?
Product Teams → Understand feature adoption and optimize roadmap priorities.
Marketing Teams → Measure campaign ROI and track onchain user acquisition.
UI/UX Designers → Identify friction points in wallet sign-ins and transactions.
Growth Managers → Optimize user journeys and activation funnels.
Top Web3 Growth Analytics Tools
1. Formo
Formo is a Web3-native analytics platform built specifically for onchain builders, product, and marketing teams. It unifies onchain data and offchain analytics into rich, actionable wallet profiles — giving you a 360° view of your users. Accelerate your growth loop with unified analytics and attribution.
Unlike traditional analytics, Formo tracks both user behavior and wallet-level activity, while also providing tools to engage them directly. This allows teams to optimize product adoption, boost retention, and grow faster with precision.
Formo offers best-in-class analytics and attribution tools for onchain teams
Key Features:
Product Analytics: Monitor DAU/MAU, transaction volume, feature adoption, and drop-off points.
Wallet Intelligence: Turn anonymous wallet addresses into detailed user profiles with transaction history, net worth, and behavioral insights.
Onchain Attribution for Conversion Tracking: Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.
Web3 Forms: Create token-gated surveys and feedback forms that directly target wallet owners.
Real-Time Dashboards: See live usage trends, campaign performance, and chain-specific activity as it happens.
Charts and Funnels: Visualize your data on custom charts and dashboards with SQL or AI.
Audience insights: Get comprehensive insights into your audience including top dapps, tokens, chains, net worth, revenue, and retention.
User Segmentation – Group users by transaction frequency, wallet value, interests, and device type for targeted campaigns.
Best For: Data-driven product and growth teams in web3 who need product analytics and audience insights for their onchain apps.
2. Cookie3
Cookie3 combines AI analytics with behavioral scoring to help you identify high-value wallets and predict churn before it happens. Its focus on predictive analytics makes it a strong tool for retention-focused marketing teams.
Cookie3’s product interface
Key Features:
KOL Insights – provides you with data on KOLs' engagement and onchain impact.
Community Analytics – community engagement analytics.
Best For: Marketing teams that want AI-powered wallet segmentation and automated retention campaigns.
3. Safary.club
Safary.club is a Web3 CRM for community-driven projects, especially in B2B.
Safary’s product interface
Key Features:
BD Tools: Identify prospects, investors, developers, and hidden gems
Education: Community of web3 marketers
Best For: Teams running B2B campaigns that want a CRM-like view of community engagement.
4. Addressable
Addressable focuses on bridging traditional Web2 marketing with Web3 wallet insights, enabling cross-channel attribution.
Addressable’s product interface
Key Features:
Wallet Targeting – Create campaigns based on wallet activity, transaction patterns, or token holdings.
Ads – Buy ads targeting web3 users
Best For: Teams running Web2-Web3 marketing campaigns and wanting to do ads in web2 channels.
Why Formo is the Standout Choice for Web3 Growth
Turn scattered data into clear growth opportunities. Formo combines wallet intelligence, onchain analytics, and user feedback to help Web3 teams grow faster.
Web3 user segmentation lets you group users by wallet value, transaction frequency, interests, and device type for precise targeting. You can track feature adoption, spot drop-off points, and monitor engagement across chains to optimize onboarding, improve UX, and boost retention. Trend reports reveal adoption patterns and chain performance, helping you allocate resources effectively.
Wallet profiles and audience insights help you uncover key data such as:
Wallet net worth (high-value vs. casual users)
Crypto interests (DeFi, Stablecoins, DEXs)
Transaction frequency (active vs passive users)
Device (desktop vs mobile)
Wallet type (Metamask, Rainbow, Phantom)
Referrers and UTM parameters
Demographics (country and language)
User segments (new, returning, power users)
CAC, ARPU, and LTV
Avoid wasted resources and missed opportunities. Bad or missing data means wasted marketing—inefficient at best, off-target at worst. Understand what drives engagement, boost campaign performance, and optimize budget spend with analytics and attribution for crypto growth teams.
Formo turns raw onchain data into actionable growth insights you can act on immediately.
Read more:
Follow us on LinkedIn and Twitter, and join our community to learn how Formo turbocharges growth for leading teams across web3!
Additional FAQs
1. What’s the difference between Web3 analytics and traditional analytics tools like Google Analytics?
Traditional analytics tools like Google Analytics track off-chain data, such as page views, sessions, and click events tied to email addresses or device identifiers. In contrast, Web3 analytics focus on crypto wallets and onchain activity — for example:
Wallet addresses and connections
Transaction volume and frequency
Token and NFT holdings
DeFi positions
Social profiles linked to wallets
Onchain activity elsewhere in DeFi
Why it matters: In Web3, the wallet address is the primary user identity, so tracking it is key to understanding true user engagement and impact.
2. Can Web3 analytics tools track both onchain and offchain behavior?
Yes — modern Web3 analytics platforms (like Formo) merge onchain blockchain data with offchain signals to create a holistic wallet profile.
For example:
Onchain → wallet transactions, DeFi staking, NFT purchases
Offchain → survey responses, social media engagement, referral sources
This combined view helps teams understand not just what users do onchain, but also why they engage, enabling better marketing and product strategies. This opens up new growth opportunities:
Compare engagement across wallet segments to see how campaigns, channels, and feature adoption impact onchain behavior and retention.
Target crypto-native audiences with precision. By leveraging advanced data segmentation techniques, Formo uses wallet-based activity data to analyze user behavior and transaction patterns across chains.
See where users drop off and why with real-time analytics and insights—so you can act fast to convert more visitors into customers.
4. How do Web3 analytics tools protect user privacy and ensure consent?
Leading Web3 analytics solutions use privacy-first practices such as:
Zero-party data collection → Data is intentionally provided by the user (e.g., via surveys).
Public blockchain data → Only publicly accessible blockchain data is analyzed; no invasive tracking like cookies.
No PII data collection -> Only collect what is absolutely necessary.
Formo is built with privacy in mind. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
- We do not collect any personal data. We do not use third-party cookies and never collect information such as IP and device id that could be used to fingerprint a user.
- The data we collect belongs to you. We don’t share the data with third parties or transfer it overseas.
See what we collect. Formo collects as little information as is necessary to give you actionable analytics for onchain apps.
5. How can small Web3 startups start using analytics tools without big budgets?
You don’t need a massive budget or complex infrastructure to get started. Many platforms offer free tiers, startup plans, or credits for early-stage projects, helping you save time and resources on building your own data stack.
Recommended steps:
Start simple: Track core metrics like DAU/MAU, wallet connections, and transaction volume.
Use no-code tools: Platforms like Formo let you skip heavy data engineering and get started in minutes. Save time and money from having to manage your own data pipelines and infrastructure.
Focus on what matters: Prioritize actionable metrics tied to growth—activation, retention, and conversion—not vanity stats.
Iterate weekly: Use early insights to refine onboarding, feature adoption, and marketing efforts.
By starting lean and scaling gradually, even bootstrapped teams can harness analytics to drive real growth.
