Changelog
We ship new features, fixes, and improvements to Formo every week
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Nov 7, 2025
Entry Exit Pages Analytics and Improved Retention Chart
Entry and Exit Page Analytics
You can now view Entry and Exit page analytics for your site and app.

Entry pages are the first pages visitors land on when they come to your website. Think of them as digital front doors — where your user’s journey begins.
Exit Pages, on the other hand, are the last pages users view before leaving your site. They represent the end of a visitor’s session, whether it’s after completing a goal or bouncing before engaging further.
Understanding both gives you a clear window into how people interact with your site and where you might be losing them.
Improved Retention Chart
You can now select which event to use to calculate week-on-week user retention.

This gives product teams even better insight on retention rates for specific features and user flows.
Improvements and Fixes
New Chain: Arc Testnet
Added custom referral options to the Web SDK
Added screen and viewport data to the Web SDK
Added automatic redirect from anonymous to wallet profiles
Improved onboarding survey
Fixed issue with retention chart start date
Fixed form checkboxes validation being triggered early
Fixed token gate requirement uniqueness validation
Fixed incorrect text in revenue charts
Fixed top navigation responsive styles
Minor dashboard usability improvements