Changelog

We ship new features, fixes, and improvements to Formo every week

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Nov 7, 2025

Entry Exit Pages Analytics and Improved Retention Chart

Entry and Exit Page Analytics

You can now view Entry and Exit page analytics for your site and app.

Entry pages are the first pages visitors land on when they come to your website. Think of them as digital front doors — where your user’s journey begins.

Exit Pages, on the other hand, are the last pages users view before leaving your site. They represent the end of a visitor’s session, whether it’s after completing a goal or bouncing before engaging further.

Understanding both gives you a clear window into how people interact with your site and where you might be losing them.


Improved Retention Chart

You can now select which event to use to calculate week-on-week user retention.

This gives product teams even better insight on retention rates for specific features and user flows.


Improvements and Fixes

  • New Chain: Arc Testnet

  • Added custom referral options to the Web SDK

  • Added screen and viewport data to the Web SDK

  • Added automatic redirect from anonymous to wallet profiles

  • Improved onboarding survey

  • Fixed issue with retention chart start date

  • Fixed form checkboxes validation being triggered early

  • Fixed token gate requirement uniqueness validation

  • Fixed incorrect text in revenue charts

  • Fixed top navigation responsive styles

  • Minor dashboard usability improvements