Changelog

Here are this week's highlights:

• Behavior Filters Based on First-Seen

• Transaction Frequency Chart

• Query Parameter Redaction

• Sticky Referrer Tracking

• Improvements and Fixes

Behavior Filters Based on First-Seen

Behavior filters now support First-seen relative time windows to make targeting much more precise.

Until now, behavior filters were limited to rolling windows ("did X in the last N days"). You can now anchor windows to each user's first-seen timestamp, so you can ask questions like:

• Users who visited the Trading Competition page within 2 hours of their first session (attribute engagement directly to the campaign that brought them in).

• Users who connected a wallet, deposited, and clicked "Enroll" within their first 24 hours (first-day activation funnel).

• Users who came back to transact more than 7 days after first-seen (true returning users vs. same-session conversions).

Together these mean better attribution to specific campaigns, sharper onboarding activation analysis, and more targeted segments.

Learn more in the Wallet Segmentation guide.

Transaction Frequency Chart

A new transaction frequency chart on the Users page show you how often your users transact.

View the distribution of transaction counts per wallet to distinguish one-time users from power users, spot drop-off between first and second transactions, and target wallets by activity tier.

Query Parameter Redaction

You can now strip sensitive query parameters before events are stored or sent. Pass a list of query parameter names and the SDK redacts matching keys (case-insensitive) from event properties.

Learn more in the Web SDK docs.

Sticky Referrer Tracking

The Web SDK now keeps first-touch referrer sticky across an entire session, so internal navigation no longer overwrites the source that brought a user in.

This means cleaner channel reports, more accurate first-touch attribution, and no more "self-referral" noise from internal page-to-page navigation.

Improvements and Fixes

• Hardened AI Insights generation so Acquisition, Activation, and Behavioral cards reliably render on the page and in the weekly email.

• Improved Ask AI response quality with an eval-and-review harness, tighter prompt rules, and better date and tool-selection handling.

• Extracted volume, revenue, and points to typed columns on events for faster, more reliable revenue and volume queries across dashboards and the SQL Explorer.

• Fixed a bug with filtering by Referrer URLs.

• Steered invited users to join their team's existing workspace during onboarding instead of accidentally creating a new one.

• Added wallet icons (via RDNS) to the Top Wallets chart for quicker visual identification of which wallets your users are connecting with.

• Standardized all destructive-action confirmation modals to a single "type the resource name to confirm" pattern across projects, workspaces, dashboards, charts, and API keys.

• Added an upgrade button to the Usage page, mirroring the Billing page placement.

• Upgraded @formo/analytics to v1.32.0 across all 17 example apps.

• Improved infrastructure monitoring for faster incident detection.

• Performance and security improvements.