Changelog

We ship new features, fixes, and improvements to Formo every week

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Dec 26, 2025

Funnel Modes, Retention by Segment, and Protocol Tokens

Here are this week's highlights:

  • Sequential & Any Order Funnels

  • Retention Chart: Filter by Segments

  • Filter Users by Protocol Tokens

  • Fixes and Improvements


Sequential & Any Order Funnels

You can now easily toggle between two funnel modes:

  • Sequential (closed) funnels: Step B must happen after Step A, but any number of events can happen between A and B.

  • Any order (open) funnels: Steps can be completed in any sequence.



Retention Chart: Filter by Segments

You can now filter by user segments in your retention chart.

For example, you can filter by by volume > 100 to see the week-on-week retention rates for your top users by volume.


Filter Users by Protocol Tokens

You can now filter and segment users based on internal / protocol token holdings, in addition to their wallet balances.

For example, you can find users who have USDC in Aave V3 or Pendle YT tokens on Pendle. This gives you more flexibility in audience building and wallet targeting for DeFi.


Improvements and Fixes

  • Added support for full event properties in filter by last event

  • Added filtering by volume, revenue, and points to audience insights charts

  • Added filtering by mix / max net worth

  • Improved Overview page loading times

  • Improved Users page loading times

  • Fixed missing page titles on some dashboard pages

  • General improvements and fixes