Changelog

Here are this week's highlights:

• Performance improvements

• Last-touch attribution for funnels

• Funnel and Flow public API endpoints

Performance improvements

We've completed significant performance improvements across the platform, including wallets, transactions, top pages, top sources, funnels, and flow charts.

Last-touch attribution for funnels

Funnels now support last-touch attribution as a first-class breakdown option, letting you credit the most recent source, campaign, or referrer before a user converted.

This complements first-touch attribution and gives growth and marketing teams a clearer view of which channels are actually driving conversion at the moment of action, rather than only the channel that introduced the user.

Open any existing funnel and toggle the attribution type to last-touch to see how your numbers shift. Learn more in the Funnels documentation.

Funnel and Flow public API endpoints

Funnels and Flows are now available through the public Query API, so you can pull conversion and user-journey data programmatically into dashboards, notebooks, and downstream systems.

The OpenAPI spec has been updated alongside the new endpoints, making it easy to generate clients and explore the schema. If you build internal tooling on top of Formo, point your scripts and integrations at the new endpoints.

See the API overview for more.