Changelog

Here are this week's highlights:

• Wallet Profile Search

• Insights: Cohort Analysis

• Cross-Subdomain Tracking

• Improvements and Fixes

Wallet Profile Search

You can now search and explore wallet profiles from the Formo dashboard, even if they haven't visited your app.

The new Search page under Explore lets you look up any wallet by address. If a wallet hasn't been profiled yet, Formo will automatically trigger on-demand profiling that returns results in less than a minute. Use this to enrich lead lists and target prospective users.

You can also import wallets via CSV and filter by imported users, making it easy to target and analyze specific wallet lists from external sources.

Insights: Cohort Analysis

The AI-powered Insights page now includes a cohort analysis section.

Uncover insights from user behavior across different dimensions:

• Acquisition Quality: Which channels produce users with the highest retention?

• Activation (Aha Moment): Which early action predicts long-term retention?

• Revenue Insights: Are recent customers more valuable?

• Churn Prediction: What behaviours signal a user is about to churn?

Cross-Subdomain Tracking

The Formo Web SDK (v1.28.3) now supports cross-subdomain tracking out of the box:

• Cross subdomain tracking: track users as they move between your marketing site, app, docs, and other subdomains.

• Accurate attribution: attribute conversions to the correct channel, even when users cross subdomains.

• Automatic migration: the SDK migrates existing host-scoped cookies to the apex domain so visitors are not double-counted.

To get started, upgrade to the latest SDK version.

Improvements and Fixes

• Added volume, revenue, and points filters to the Activity page

• Add channel filter (web, mobile, onchain, import, api) for users and events

• Added a Turnkey integration example

• Added outlier filtering for revenue, volume, and points metrics

• Fixed segment switching not displaying the correct selected filters on the Users page

• Fixed wallet profiler returning incorrect net worth for low-decimal tokens with invalid balances

• Fixed duplicated app and protocol tokens appearing on the wallet profile page

• Fixed Twitter/X Connect not persisting on form pages after OAuth redirect

• Fixed behavior filter operators edge case for less/lessOrEqual conditions

• Fixed SDK blocklist bypass via mixed-case checksum addresses

• Fixed SDK storage fallback infinite loop and session cookie unbounded growth

• Fixed SDK events being lost on page hide and page-leave data loss race conditions

• Fixed session duration calculation for sessions with inactivity periods