Dashboard Templates
Track onchain revenue and volume by channel, chain, and wallet with this revenue dashboard template for crypto and DeFi teams.
Revenue and volume are the bottom line for any onchain app — how much value flows through it and how much the team captures. A revenue and volume dashboard ties those numbers to where they come from: which channels, which chains, and which wallets actually pay.
In web3, revenue is spread across chains and wallets rather than a single billing system, and much of it comes from a small set of high-value wallets. Breaking revenue down by acquisition channel and chain, and surfacing the wallets behind it, turns a single total into something you can act on with your analytics.
What’s included
Total Revenue: a KPI number of attributed revenue over the last 90 days.
Total Volume: a KPI number of transaction volume over the last 90 days.
Daily Revenue: a line chart of revenue per day.
Revenue by Channel: a bar chart splitting revenue across the classified acquisition channels.
Revenue by Chain: a bar chart of which chains your revenue comes from.
Avg Revenue per Paying Wallet: a KPI number: total revenue divided by the wallets that produced any.
Top Revenue Wallets: a table of your highest-value wallets by lifetime revenue and volume.
Use this dashboard to see how much revenue and volume you drive, where it comes from, and which wallets matter most.
How to build this dashboard
Install the Formo SDK and send revenue and volume as properties on your track events (for example on a completed swap or purchase).
Create a board and add the Revenue & Volume template from the gallery.
The charts populate with your own revenue, by channel, chain, and wallet — edit any chart to fit your model. Attribute it to campaigns with onchain attribution.
Related dashboards
Onchain Attribution Dashboard — which campaigns drive that revenue
Wallet Net Worth & Whale Dashboard — how wealthy your paying wallets are
Frequently Asked Questions
1. What is a revenue and volume dashboard?
It is a dashboard that tracks how much revenue an onchain app captures and how much transaction volume flows through it, broken down by acquisition channel, chain, and wallet, so a team can see where value comes from rather than just a single total.
2. What is the difference between revenue and volume?
Volume is the total value transacted through your app; revenue is the portion the app captures, such as fees. A high-volume app can have modest revenue and vice versa, so tracking both shows both scale and capture.
3. How does Formo capture revenue and volume?
Formo reads revenue and volume from properties you send on track events, such as a fee amount on a completed swap. Once instrumented, they roll up automatically by wallet, channel, and chain with no extra setup.
4. How is revenue attributed to a channel?
Each session is classified into an acquisition channel from its referrer and UTM parameters, and that channel is carried onto the revenue it later produces, so revenue by channel matches your traffic exactly.
5. What charts are included in the Revenue & Volume Dashboard?
A Total Revenue KPI, a Total Volume KPI, Daily Revenue, Revenue by Channel, Revenue by Chain, Avg Revenue per Paying Wallet, and a Top Revenue Wallets table.
6. What is average revenue per paying wallet?
It is total revenue divided by the number of wallets that produced any revenue. It measures how much value each paying wallet contributes on average, which is more meaningful onchain than a blanket ARPU across all visitors.
7. What setup is required to use the Revenue & Volume Dashboard?
You need to send revenue and volume on your track events via the SDK; once that is in place, all charts populate automatically. The channel and chain breakdowns need no additional configuration.
8. Why break revenue down by chain?
Onchain apps often operate across several chains with different fees and user bases. Seeing revenue by chain shows which deployments actually earn, so you can focus effort where the money is.
9. Can I see which wallets drive most of my revenue?
Yes. The Top Revenue Wallets table ranks wallets by lifetime revenue and volume, which usually reveals that a small share of wallets drives most of the total — the ones worth retaining.
10. Who should use the Revenue & Volume Dashboard?
Founders, finance, and growth teams at crypto and DeFi apps that need a clear view of revenue and volume by channel, chain, and wallet without stitching together onchain data by hand.