FAQs on Analytics, Onchain Attribution, and Wallet Intelligence
FAQs on Analytics, Onchain Attribution, and Wallet Intelligence
Everything you need to know about Formo, onchain data, and analytics for DeFi apps. Measure what matters and drive growth.
About Formo
What is Formo?
Formo is an analytics and attribution platform for onchain apps. It unifies web, product, and onchain data in one place so DeFi founders, product managers, and marketing teams can focus on growth. Understand who your users are, where they come from, and what they do in your DeFi app.
Why isn't Google Analytics enough for onchain apps?
Google Analytics tracks standard web events like pageviews and button clicks, but it has no concept of wallets, transactions, or onchain data. Without native support, you cannot measure the most important conversions in a DeFi product. Formo is designed to make analytics and attribution simple for DeFi apps and teams.
Analytics
What does Formo track automatically?
After adding the Formo SDK, you get automatic tracking for: pageviews and sessions, referrer sources and UTM parameters, wallet connect and disconnect events, chain switch events, transactions, and signatures.
Cross-subdomain tracking is also supported so you can unify data across your app, landing pages, and documentation site.
Onchain Attribution
How does onchain attribution work?
Formo tracks users from their first marketing touchpoint (a UTM link, referral, or ad click) through every offchain action (pageview, wallet connect) to their final onchain conversion (transaction or signature). It uses identity resolution to stitch these steps into a unified profile and supports three attribution models: first-touch, last-touch, and linear. This makes it possible to credit the exact channels and campaigns that drove real onchain revenue.
Wallet Intelligence
What is wallet intelligence?
Wallet intelligence is Formo's layer for understanding who your users are based on their onchain history. It builds 360-degree wallet profiles by combining your product's event data with publicly available onchain data. Features include audience insights (aggregate wallet behaviors and holdings), lifecycle stage segmentation (new vs. returning vs. churned wallets), and the ability to create segments for targeted campaigns or experiments.
Integrations
Which blockchains does Formo support?
Formo supports EVM-compatible chains (including Ethereum, Base, Arbitrum, Optimism, Polygon, Avalanche, BNB Chain, and others) as well as Solana. If your chain is EVM-compatible, it is generally supported. Check the Formo documentation or contact the team for the latest chain coverage.
Which frontend frameworks work with Formo?
Formo's SDK works with any JavaScript-based frontend. Official examples and guides are available for React and Next.js. Because the SDK is framework-agnostic JavaScript, it also integrates with Angular, Vue, Svelte, and other frameworks.
Privacy
Is Formo privacy-friendly?
Yes. Formo is built with privacy in mind. No third-party cookies, no personal data. Just clear, privacy-friendly insights.
We do not use third-party cookies.
We never collect or store information such as IP or device fingerprints that could be used to identify a user.
We do not collect any personal data.
The data we collect belongs to you. We don’t share the data with third parties.
Getting Started
How do I get started with Formo?
Sign up for a free account at app.formo.so. You can install the Formo SDK in your app and start seeing pageviews, wallet events, and attribution data within minutes. The documentation at docs.formo.so covers setup and advanced configuration.
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