Glossary: Adblocker

An adblocker is browser software or an extension that blocks ads from loading, and in many cases also blocks third-party tracking scripts used by conventional analytics tools. Privacy-conscious and crypto-native users adopt adblockers at high rates, which can create blind spots for tools that rely on client-side scripts.

Examples

• A visitor with an adblocker enabled doesn’t trigger a third-party analytics script, so their visit goes unrecorded.

• A team notices a gap between total sessions and analytics-recorded sessions, partly explained by adblocker usage.

• A crypto-native audience with high adblocker adoption drives a team toward cookieless, script-light analytics.

Related reading

Explore Web Analytics, Server-side Tracking, Cookieless Analytics, and Event Tracking.

FAQs

How much traffic can adblockers hide from analytics?

Estimates vary widely by audience, but crypto-native and privacy-conscious users tend to run adblockers at above-average rates.

Do adblockers affect onchain analytics?

No. Onchain activity is recorded on the blockchain itself, independent of any browser-side script or adblocker.

How can teams reduce adblocker-related data loss?

Combining lightweight, privacy-respecting tracking with onchain wallet analytics helps close the gap.