Glossary
Glossary: Alerting
Automated notifications triggered when a metric crosses a defined threshold or an issue is detected.
Alerting is the practice of automatically notifying a team when a metric crosses a defined threshold or an issue is detected, like a traffic spike, a drop in conversion rate, or unusual wallet activity. It lets teams respond quickly instead of discovering problems after the fact.
Examples
An alert fires when conversion rate drops more than 20% compared to the prior week.
A team sets up alerting for unusual outflows from a protocol’s treasury wallet.
An alert notifies a team of a sudden traffic spike following a viral social post.
FAQs
What metrics are commonly alerted on?
Traffic, conversion rate, error rates, and unusual onchain activity are common alerting triggers.
How is alerting different from a dashboard?
A dashboard requires someone to check it; alerting proactively pushes a notification when something changes.
Can alerting be set up for onchain events?
Yes. Teams can configure alerts for specific onchain conditions, like large withdrawals or unusual wallet behavior.
Related Terms
A/B Testing
An experiment that compares two versions of a page, feature, or campaign to see which performs better.
Account Abstraction
Account abstraction is an approach that turns blockchain accounts into programmable smart contract wallets, enabling features like gasless transactions, social recovery, session keys, and paying fees in any token.
Activation Rate
Activation rate is the percentage of new users or wallets that complete a key activation milestone, such as a first transaction, out of all users who signed up or connected within a given period.
Active Users
Active users are people or accounts that interact with a product, app, website, platform, or protocol during a specific time period.
The data platform onchain apps
Get actionable analytics and attribution for crypto and DeFi.
Platform