A cookie is a small piece of data a website stores in a visitor’s browser to remember information across page loads or sessions, such as login state, preferences, or a tracking identifier. Cookies have long been the default mechanism for web analytics, though privacy regulations and browser restrictions have pushed many tools toward cookieless approaches.

Examples

• A login cookie keeps a user signed in across page visits.

• An analytics cookie assigns a visitor a unique ID to track sessions over time.

• A cookie consent banner asks users to opt in before non-essential cookies are set.

FAQs

Why are cookies used in analytics?

They let a tool recognize the same visitor across multiple page views or sessions without requiring a login.

What’s the downside of cookies for analytics?

They’re increasingly blocked by browsers and privacy tools, and require consent under regulations like GDPR, leading to gaps in data.

Does Formo use cookies?

Formo is built around cookieless analytics, identifying users through wallet activity rather than browser cookies.