What is Customer 360? Customer 360 is a unified view of a single user that merges every data source, onchain activity, product usage, web sessions, socials, and support history, into one complete profile.
Customer 360 Explained Imagine a doctor whose records are scattered: one file at the pharmacy, one at the lab, one at a previous clinic. No single person sees the whole patient.
Most Web3 teams run their user data the same way. Wallet activity in one tool, web analytics in another, Discord and email lists somewhere else. Each shows a fragment.
Customer 360 merges the fragments into one profile per user: the wallet's onchain history, the sessions before it connected, the campaigns it came from, the socials and forms it verified. One record that tells the whole story.
What Customer 360 Means For Audience
Use Case
Growth and marketing teams
Target and personalize based on a user's complete history rather than one channel's fragment
Product and support teams
See a user's full context, usage, value, history, when making product or support decisions
Data teams
Consolidate fragmented sources into a single user-level model that every team queries
Examples A protocol's Customer 360 profile shows a wallet's first campaign touch, web sessions, transactions, net worth, and Discord handle in one view.
A support team resolves a VIP's issue faster because the profile shows their full deposit history and lifecycle stage.
A growth team builds a segment of high-net-worth wallets that engaged with a campaign but never transacted, using unified profile data.
A founder reviews revenue by acquisition channel using profiles that join marketing touchpoints to onchain fees.
FAQs What data feeds a Customer 360 in Web3? Onchain transactions and holdings, wallet labels, web and product sessions, campaign touchpoints, form responses, verified socials, and support interactions, all keyed to a unified identity.
How is Customer 360 different from a wallet profile? A wallet profile centers on one address's onchain story. Customer 360 unifies all of a user's wallets and offchain identifiers into one person-level view.
Why is Customer 360 harder in Web3 than Web2? There is no central account. Identity must be resolved across pseudonymous wallets, devices, and platforms before a unified profile is possible.
What is Customer 360 used for? Segmentation, personalization, VIP identification, accurate retention and LTV measurement, and giving every team the same complete picture of each user.
What tools provide Customer 360 for crypto teams? Wallet intelligence platforms like Formo combine onchain data with web sessions, attribution, and verified identifiers into unified user profiles.