Organic search is unpaid traffic that arrives from search engine results pages, as opposed to paid search ads. It’s typically driven by SEO and content strategy, and is a traffic channel tracked separately from paid, social, referral, and direct traffic.

Examples

• A blog post ranking for a relevant keyword drives steady organic search traffic over time.

• A team compares conversion rate between organic search and paid search visitors.

• A glossary page like this one is designed to attract organic search traffic from people researching a term.

FAQs

How is organic search traffic identified?

Analytics tools typically classify traffic as organic search based on the referring search engine and the absence of paid tracking parameters.

Why is organic search valuable?

It’s typically lower-cost than paid acquisition over time and often signals higher intent, since the visitor was actively searching.

Does organic search matter for web3 products?

Yes. Many users research terms, protocols, and tools via search before ever connecting a wallet.