Glossary: Page View

A page view is recorded each time a page or screen loads for a visitor, whether that’s a landing page, docs page, or in-app screen. It’s one of the most basic units of web analytics, used to gauge how much content is being consumed.

Examples

• A visitor loading a project’s homepage generates one page view.

• Refreshing a page or navigating back to it counts as an additional page view.

• A dApp with a single-page app architecture tracks page views as route changes rather than full reloads.

Page views in crypto apps

Most dApps are single-page apps, so moving from the swap screen to the pool screen changes the route without a full page load. A tracker must record these route changes, or the app looks like one long page. Page views also come before the wallet: they show which docs, campaign pages and app screens a visitor saw before connecting, and where visitors stopped.

Example

A visitor opens /, then /pools, then /pools/eth-usdc, and then connects a wallet. That session has three page views and one wallet connect. If the visitor refreshes /pools/eth-usdc, the session has four page views.

How Formo uses page views

The Formo web SDK captures page views automatically, including route changes in single-page apps. Page views drive several web metrics. A visitor counts in Visitors only after at least one page view, and only sessions with a page view count in Sessions. Bounce rate and average session duration are also built from page views. Page views from known bots are labelled with the device type Bots, not removed.

Related reading

Explore Unique Visitor, Session, Time on Page, and Web Analytics.

FAQs

Is a page view the same as a visit?

No. A single visit can include many page views if a visitor browses multiple pages.

Do page views count bots?

Raw page view counts often include bot traffic unless bot filtering is applied.

How do page views relate to a blockchain app?

Page views show which website routes or screens load; they do not measure wallet connections or successful contract actions. Pair them with defined app events when analyzing the path to an onchain outcome.

How does Formo use page views?

Formo captures page views automatically. A visitor needs at least one page view to count in Visitors, only sessions with a page view count in Sessions, and bounce rate and session duration are measured from page views.