Glossary
Glossary: Personal Data
Any information that can identify a specific individual, directly or indirectly.
Personal data is any information that can identify a specific individual, either directly (like a name or email) or indirectly (like an IP address or device ID combined with other data). What counts as personal data is central to privacy laws like GDPR and CCPA.
Examples
An email address collected during signup is personal data.
An IP address can be considered personal data if it can be linked to an identifiable person.
A company minimizes the personal data it collects to reduce compliance risk.
FAQs
Is a wallet address personal data?
It depends on context: if it can be linked to an identifiable individual, it may be treated as personal data under some regulations.
What’s the difference between personal data and sensitive data?
Sensitive data is a subset of personal data (like health or financial information) that typically requires stricter protection.
Why does personal data matter for analytics tools?
The type and amount of personal data collected determines what privacy regulations apply and what consent or disclosure is required.
Related Terms
A/B Testing
An experiment that compares two versions of a page, feature, or campaign to see which performs better.
Account Abstraction
Account abstraction is an approach that turns blockchain accounts into programmable smart contract wallets, enabling features like gasless transactions, social recovery, session keys, and paying fees in any token.
Activation Rate
Activation rate is the percentage of new users or wallets that complete a key activation milestone, such as a first transaction, out of all users who signed up or connected within a given period.
Active Users
Active users are people or accounts that interact with a product, app, website, platform, or protocol during a specific time period.
The data platform onchain apps
Get actionable analytics and attribution for crypto and DeFi.
Platform