Time on page measures how long a visitor stays on a specific page before leaving or moving to another page. It’s used alongside metrics like bounce rate and scroll depth to gauge content engagement.

Examples

• A visitor spends three minutes reading a blog post before leaving the site.

• A docs page with a low average time on page may indicate confusing or incomplete content.

• A pricing page’s time on page is compared across traffic channels to see which sources bring more engaged visitors.

FAQs

How is time on page measured?

It’s typically calculated as the time between a page load and the next recorded action, such as another page view or session end.

Why can time on page be inaccurate?

The last page in a session has no “next” event to measure against, so it’s often undercounted or excluded.

Does time on page apply to dApps?

Yes. It helps teams understand how long users engage with in-app screens before connecting a wallet or taking an action.