Glossary: Unique Visitor

What is a unique visitor?

A unique visitor is a distinct visitor identifier counted once within a stated reporting period, regardless of how many page views or events that identifier generates. It is a browser or product analytics unit, not necessarily a verified person.

Visitors in Formo

Formo identifies a visitor with a persistent anonymous visitor ID. This visitor is not automatically stitched to a wallet, so visitor counts and connected wallet counts measure different populations. A visitor active on several days contributes to each day's chart, while the headline number for a selected period is deduplicated across that full period.

Example

If one anonymous visitor returns on four separate days, the daily visitor chart can count that visitor once on each active day. For a selected four-day period, the headline unique visitor total counts the identifier once. If that visitor later connects two wallets, the wallet count follows its own address or profile rules.

How teams use the metric

Unique visitors help measure reach and compare landing pages, campaigns, or product changes. Pair them with sessions to understand repeat visits, and with wallet connections, activation, and confirmed transactions to understand downstream outcomes.

Limitations and common mistakes

Cookie deletion, device changes, browser restrictions, and consent choices can create new or missing visitor identifiers. Do not describe the count as unique people unless a reliable person-level identity exists. Keep the reporting period and deduplication method consistent.

Related reading

Explore Session, Page View, Wallets, and Identity Resolution.

FAQs

Is a unique visitor the same as a unique user?

No. A unique visitor is typically a distinct browser or device identifier under an analytics method. One person may appear as multiple visitors across devices or browsers, and one shared device may represent several people.

How are unique visitors counted?

An analytics system counts distinct visitor identifiers within a reporting period. The identifier and deduplication method vary; cookie deletion, browser changes, consent settings, and device changes can affect the count.

Can unique visitors be connected to wallets?

They can be linked when an app records an explicit wallet connection or another supported identity signal in the relevant session. A public address alone does not identify a browser or prove that two identifiers belong to the same person.