Glossary
Glossary: Unique Visitor
A distinct individual who visits a site or app within a given time period, counted once regardless of how many times they return.
A unique visitor is a distinct person counted once within a chosen time window, no matter how many sessions or page views they generate. It’s typically measured with cookies, device IDs, or (in web3) wallet addresses, and complements Formo’s Unique Active Wallets metric for anonymous, pre-connect traffic.
Examples
A visitor who returns to a site five times in one day is still one unique visitor for that day.
A marketing team compares unique visitors before and after a campaign launch.
A dApp measures unique visitors alongside unique active wallets to see how many browsers convert to connected wallets.
FAQs
How is a unique visitor identified?
Typically via a cookie, device fingerprint, or anonymous ID, since a wallet address isn’t known until connection.
What’s the difference between unique visitors and page views?
Page views count every load; unique visitors count each distinct person once per period.
Why track unique visitors in web3?
It captures anonymous, pre-wallet-connect traffic that wallet-based metrics alone would miss.
Related Terms
A/B Testing
An experiment that compares two versions of a page, feature, or campaign to see which performs better.
Account Abstraction
Account abstraction is an approach that turns blockchain accounts into programmable smart contract wallets, enabling features like gasless transactions, social recovery, session keys, and paying fees in any token.
Activation Rate
Activation rate is the percentage of new users or wallets that complete a key activation milestone, such as a first transaction, out of all users who signed up or connected within a given period.
Active Users
Active users are people or accounts that interact with a product, app, website, platform, or protocol during a specific time period.
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