A unique visitor is a distinct person counted once within a chosen time window, no matter how many sessions or page views they generate. It’s typically measured with cookies, device IDs, or (in web3) wallet addresses, and complements Formo’s Unique Active Wallets metric for anonymous, pre-connect traffic.

Examples

• A visitor who returns to a site five times in one day is still one unique visitor for that day.

• A marketing team compares unique visitors before and after a campaign launch.

• A dApp measures unique visitors alongside unique active wallets to see how many browsers convert to connected wallets.

FAQs

How is a unique visitor identified?

Typically via a cookie, device fingerprint, or anonymous ID, since a wallet address isn’t known until connection.

What’s the difference between unique visitors and page views?

Page views count every load; unique visitors count each distinct person once per period.

Why track unique visitors in web3?

It captures anonymous, pre-wallet-connect traffic that wallet-based metrics alone would miss.