Glossary: Web Analytics
Web analytics is the collection, measurement, and analysis of website traffic and visitor behavior, including pageviews, sessions, referrers, and conversions, used to understand how people find and use a website.
What is Web Analytics?
Web analytics is the collection, measurement, and analysis of website traffic and visitor behavior, including pageviews, sessions, referrers, and conversions, used to understand how people find and use a website.
Web Analytics Explained
Imagine owning a shop and being able to count everyone who walks in, see which aisle they visit first, how long they stay, and what made them leave.
Web analytics does that for a website. It records where visitors come from, which pages they view, how long they stay, and what actions they take.
For a crypto team, web analytics covers the offchain half of the user journey, everything that happens before a visitor connects a wallet. Combined with onchain data, it shows the full path from first visit to first transaction.
What Web Analytics Means For
Audience | Use Case |
|---|---|
Marketing and growth teams | Measure which channels and campaigns drive traffic, and how visitors convert into signups or wallet connections |
Product and content teams | Understand which pages engage visitors, where they drop off, and what content drives action |
crypto founders and analysts | Track the offchain part of the user journey and connect it to onchain outcomes for full-funnel visibility |
Examples
A protocol's marketing team uses web analytics to discover that a single documentation page drives more wallet connections than the homepage, and redesigns its navigation accordingly.
A content team compares bounce rates across blog posts to identify which topics keep readers engaged.
A growth team tracks UTM-tagged campaign traffic and measures which channel delivers visitors that actually convert.
A crypto team pairs web analytics with onchain data to see that organic search visitors transact at twice the rate of paid social visitors.
Related reading
Live visitor reporting shows recent web activity and should define its refresh interval, identity unit, and bot filtering rules. Read more about Live Visitors.
FAQs
What is the difference between web analytics and product analytics?
Web analytics measures site traffic and page behavior. Product analytics goes deeper into how users interact with features and flows inside the product itself.
What is the difference between web analytics and blockchain analytics?
Web analytics measures activity on a website, such as page views, sessions, and campaign sources. Blockchain analytics examines ledger data such as transactions and contract events. Connecting the two requires an explicit signal linking an app session to an address.
What metrics does web analytics track?
Common metrics include visitors, pageviews, sessions, bounce rate, session duration, traffic sources, and conversion rate.
Does web analytics still work without third-party cookies?
Yes. First-party cookies, consented identifiers, server-side events, and aggregated measurement can support web analytics. A crypto wallet address does not replace a cookie unless the user or app explicitly links it to the relevant session.
How can web analytics be connected to a crypto app?
Instrument the site or app for campaign, session, and product events, then record wallet connection or account events with a clear session key. If reporting joins those events to blockchain activity, document the join rule and coverage; a connected address does not identify every visitor.
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