Changelog

This week, we've shipped features and improvements that help reduce friction when understanding your users and your data. Here are the highlights:

• User Lifecycle Detection

• User Activity Chart

• Filter Users by Multiple Apps, Tokens, Chains

• Filter Activity by Event Properties

• Funnel Breakdowns

Read on to learn more.

User Lifecycle Detection

You can now see the lifecycle stage for each user, automatically calculated based on their activity.

Here's what each lifecycle mean:

• New: These wallets represent new users engaging with your app for the first time, offering insight into acquisition success. Monitoring new wallets gauges the effectiveness of acquisition campaigns. A spike in new wallets indicates a successful campaign or marketing push.

• Returning: Users who consistently return after their first interaction. Tracking retained wallets measures user satisfaction and long-term engagement. Low retention may indicate issues with the user experience or platform value.

• Power Users: Returning ysers who very frequently used your app (on at least 5 active days out of the last 30 days.)

• Churned: Wallets that stop engaging after being active for a period of time (e.g., 30 days). This helps you spot drop-off points and potential issues with user retention. An increase in churned wallets signals a need to reassess your user engagement strategies.

• Resurrected: Wallets that were once inactive but have re-engaged with your platform. Monitoring resurrected wallets evaluates the success of your re-engagement campaigns or events that drive users back.

You can also filter users by lifecycle to create segments and audiences based on their lifecycle stage. For example, 'Show me whales who use another app X who are power users' or 'Show me high net worth wallets who have churned.'

User Activity Chart

You can now see your users' active days at a glance with the new user activity chart.

Activity charts are available on the wallet profile and anonymous profile pages.

Filter Users by Multiple Apps, Tokens, Chains

You can now apply multiple filters such as 'users who use app X and Y' for the apps, tokens, and chains filters. This enables you to create even more granular segments.

Filter Activity by Event Properties

You can now filter by event properties on the activity page.

Funnel Breakdowns

You can now breakdown funnels steps by Referrer, Country, Device, and OS.

Improvements and Fixes

• Wallet profiles: Added support for protocol tokens (e.g. Pendle YT tokens)

• Wallet profiles: Filter out spam and low-quality tokens from profiling

• Added search by token symbol to token filter

• Added new string comparison options to filters and funnels (starts with, ends with, includes)

• Added links from the overview Pages chart to the activity page

• Added links from the users page charts to apply filters

• Added anonymous users to search results when filtering by events

• Added last indexed date to wallet profile page

• Improved data platform query performance

• Improved chart loading performance on the overview page

• Improved auth token validation and refresh

• Improve device, browser, os detection

• Fixed long properties display in funnel steps filter

• Fixed UI issue with renaming dashboards

• Fixed profile breadcrumb UI missing data

• Fixed issue with filtering users

• Fixed unknown values on charts

• Miscellaneous fixes and improvements