Dashboard Templates
Measure your referral program with this referral analytics dashboard template for crypto and DeFi teams.
Referral analytics measures how much of your growth comes from referral codes, affiliate links, and partner programs — the wallets people bring in by sharing your app. It is distinct from referrers, the websites that link to you: referrals are the ref codes and affiliate links you hand out.
In crypto, referral and points programs are a primary growth loop, but they are only worth running if the referred wallets convert and stay. Tracking referred wallets, the revenue they produce, and their conversion by referral code shows which partners drive real value versus vanity signups.
What’s included
Referred Wallets: a KPI number of wallets whose first touch carries a referral code.
Referral Revenue: a KPI number of revenue attributed to the Referrals channel.
Top Referral Codes by Wallets: a bar chart of which codes and partner links bring the most wallets.
Referral Wallets Over Time: a line chart of new wallets from the Referrals channel per day.
Top Referral Codes by Revenue: a table of codes ranked by the revenue their wallets produced.
Referrals vs Other Channels: a stacked chart of the Referrals channel versus everything else, day by day.
Referral Conversion Funnel: a connect-to-transaction funnel broken down by referral code.
Use this dashboard to see which referral codes and partners bring wallets that convert and pay.
How to build this dashboard
Tag your referral and partner links with a ref code (for example ?ref=partner-a); the Formo SDK captures it automatically.
Create a board and add the Referral Analytics template from the gallery.
Review which codes bring wallets that convert and pay, and prune the ones that do not. Compare against your other channels in onchain attribution.
Related dashboards
Onchain Attribution Dashboard — referrals alongside every other channel
Revenue & Volume Dashboard — the revenue referred wallets produce
Frequently Asked Questions
1. What is referral analytics?
Referral analytics measures the wallets acquired through referral codes, affiliate links, and partner programs, and whether those wallets convert and generate revenue. It shows which codes and partners actually drive value, not just signups.
2. What is the difference between a referrer and a referral?
A referrer is a website that links to you, like a blog. A referral is a code or affiliate link you hand out, captured as a ref parameter. In Formo, any traffic carrying a ref code is classified as the Referrals channel, separate from Referrers.
3. What counts as the Referrals channel in Formo?
Formo classifies a session as Referrals when it carries a ref code (?ref=...) or a utm_medium of affiliate or referral. This isolates program-driven growth from organic referring sites.
4. How do I set up referral tracking?
Add a ref code to the links your partners and users share, such as ?ref=partner-a. The Formo SDK captures the ref on the session and carries it onto the wallet, so no extra instrumentation is needed.
5. What charts are included in the Referral Analytics Dashboard?
A Referred Wallets KPI, a Referral Revenue KPI, Top Referral Codes by Wallets, Referral Wallets Over Time, Top Referral Codes by Revenue, Referrals vs Other Channels, and a Referral Conversion Funnel by code.
6. How do I know which referral codes are worth keeping?
Compare codes on both volume and quality: the Top Referral Codes tables rank by wallets and by revenue, and the funnel shows conversion by code. Codes that bring many wallets but no conversions are vanity; codes that bring paying wallets are worth scaling.
7. Does this dashboard require custom events?
No. It runs on standard Formo tracking once your referral links carry a ref code. Wallets, channels, and revenue are captured automatically; the funnel uses your connect and transaction events.
8. Can I measure referral revenue, not just signups?
Yes. Referral Revenue sums revenue from the Referrals channel, and Top Referral Codes by Revenue attributes it per code, so you can judge partners on the revenue they drive rather than raw referred wallets.
9. How is a referral program different from an affiliate program here?
Formo treats both the same way: affiliate links (utm_medium=affiliate) and referral codes (ref=...) both classify as the Referrals channel, so partner and user referrals appear together and can be split by their individual code.
10. Who should use the Referral Analytics Dashboard?
Growth, partnerships, and marketing teams running referral, affiliate, or points programs who need to know which codes and partners bring wallets that convert and pay.