What is Campaign-Level Attribution?

Campaign-level attribution aggregates eligible wallets and outcomes under a marketing campaign. It connects campaign identifiers such as UTMs, referral codes, partner links, creator links, quests, or ad identifiers to later product and onchain activity, then reports wallets, activity, volume, revenue, retention, or return under consistent attribution rules.

How campaign-level attribution works

Use a stable campaign taxonomy, capture identifiers on every controlled link, preserve them across the journey, and apply one attribution model and window. Aggregate distinct attributed wallets and eligible outcomes by campaign. Keep source, medium, campaign, creative, partner, and referral dimensions separate enough to diagnose performance.

Campaign-level attribution example

A launch uses three creator links with one campaign name and separate content values. The team compares attributed wallets, first transactions, revenue, and 30-day retention for each creator and for the overall campaign. This distinguishes broad reach from acquisition quality and longer-term value.

Common mistakes

Do not reuse inconsistent campaign names, mix first-touch and last-touch results in one table, or compare campaigns with different attribution windows. Clicks alone do not show wallet quality. Avoid double counting wallets that interact with several campaign links unless the chosen model intentionally distributes or duplicates credit.

Using Campaign-Level Attribution in practice

Use campaign-level attribution to compare partners, creators, referrals, quests, and paid channels on outcomes that matter beyond traffic. Pair cost with distinct wallets, activation, revenue, and retention. Drill into wallet-level records when aggregate performance needs explanation or quality checks.

Related reading

Explore onchain attribution, Wallet-Level Attribution, Attribution Window, Revenue Attribution, and the campaign attribution guide.

FAQs

Which identifiers support campaign-level attribution?

Common identifiers include UTM parameters, referral codes, partner links, creator links, quest identifiers, and ad-platform click IDs.

Which metrics should campaigns be compared on?

Useful measures include distinct attributed wallets, activation, revenue, retention, and return, not only clicks or visits.

Should every campaign use the same attribution window?

Use consistent windows for direct comparison unless the buying journey genuinely differs and the report clearly discloses the difference.